The new year offers a new opportunity to improve your business processes, mine new customer opportunities and increase sales. Follow these 5 tips to grow your business in 2018:
1. Use Artificial Intelligence technology
Even if your business is totally bricks-and-mortar, you can’t limit yourself to the offline world. You absolutely have to have a strong online presence. A website is just the tip of the iceberg. You also need to build a strong social media presence to market your business, and make sure you’re listed on all the right local directories. You can really get creative with it. One good idea is to use chatbots for solving customer issues. According to a BI Intelligence Report, 80% of businesses plan on using chatbots by 2020.
2. Optimize your marketing campaigns for mobile
Over 69% of digital media time is mobile-based and this figure is expected to grow in 2018. If your website, online ads and email campaigns are not mobile-friendly, you could be failing to reach a much wider audience. Google plans on launching its mobile-first algorithm in early 2018, whereby the popular search-engine will prioritize mobile content over desktop content. To make sure you don’t lose ranking and visibility online, get the advice from a marketing expert on how you can become more mobile-friendly.
3. Personalize your marketing content
Personalized content performs 42% better than generalized content and will continue outperforming in 2018. As digital content matures, what will differentiate businesses in 2018 is the connection that they forge with consumers through personalized content. You can tailor your content based on where the consumer is in the buying process as well as based on their personal requirements. Start off small by collecting basic contact info and using this personal info in your email campaigns. You can also use customer location to personalize your website and landing page.
4. Automate your business finances
The biggest disruption to the financial industry in 2018 will be the fact that banks and financial services are increasingly moving online and becoming automated. Make sure that you automate your business finances as much as possible, on both a customer level and for your internal financial management. For example, switch over to an online invoicing system to streamline customer invoicing and to allow customers to pay you online.
Stay on top of your finances and make sure your business is always cash flow positive by using online financial services. If you need any help in that area, you can always contact Become for business financing assistance.
5. Adapt to market trends
Markets are always changing and it’s crucial to constantly monitor what’s happening in your industry. Businesses that refuse to adapt don’t survive – this is one of the most common causes of business failure. Customer needs change, technology evolves, competitors adapt, and so should every growing business. The biggest change in 2016 was the move to mobile advertising. With Apple’s release of the iPhone 8 and iPhone X, the trend for 2018 is likely to be augmented reality as more and more brands start offering AR-sponsored and branded marketing content.