Our mission
Empowering small businesses to become more profitable.
About Us
Become is an end-to-end financial optimization platform for SMBs. Its one-of-a-kind loan marketplace uses advanced algorithms to provide SMBs with customized funding offers to help them grow and successfully scale their business.
In addition to its funding platform, Become’s BeProfit dashboard provides online SMBs with the tools and insights needed to increase their bottom line. Available to Shopify merchants, the BeProfit profit calculator enables online stores to optimize their business and maximize their profits by tracking and analyzing their most important business metrics, helping them scale up for growth and compete for eCommerce success.
Quick Facts




Our Team
Become was founded by a group of serial entrepreneurs with a proven track record of establishing and running profitable and large-scale technology companies.
We are motivated software engineers, product designers, marketing and business experts, dedicated customer service representatives, who are passionate about building the best possible product that can help small businesses succeed.

Eden Amirav
Co-Founder & CEO

Daniel Katz
Co-Founder & COO

Ofer Ariel
Co-Founder & CPO

Uri Sittan
Co-Founder & CTO

Inbal Haber Percia
VP Finance

Sarit Glas
Head of HR & Operations

Ilan Gluckman
VP of Business Operations

Moshe Peri
Head of Business Intelligence

Nati Tedeschi
Partnership Manager

Hili Jeffery
Head of Content

Elad Levy
Product Manager

Yuval Batash
Product Manager

Maor Maman
Product Designer

Vadim Egorov
Software Engineer

Kostantine Khotski
Software Engineer

Elior Zur
Software Engineer

Liliya Muradasilova
Bookkeeper& Payroll Controller

Gal Lampel
HR & Talent Acquisition Specialist

Noa Yoffe
Office Manager & PA

Raphael Hyde
Customer Success Manager

Daniel Golembo
Customer Success Specialist
Our Values
Goal Oriented
Nothing should get in the way of a Becomer reaching their goal. We're results-driven people.
Team Player
Collaborate. Cooperate. Communicate. We use our colleagues to their strengths and have FUN along the way!
Efficient
Becomers manage their time wisely and are solution-focused, making sure to solve the root cause of issues.
Own It
Each Becomer is responsible for their own tasks and take responsibility from start to finish.
Think Impact
Focus on high impact tasks and prioritize accordingly - we want to make sure we’re truly ‘moving the needle’.