Our mission

Become is dedicated to creating a better world of funding for businesses.

About Us

Become is the leading online platform for SMBs to find and optimize funding solutions.

The company provides businesses with tools to improve their fundability and a marketplace to easily compare and choose the best possible funding options. 

Using its proprietary technology, Become nurtures each business throughout the funding cycle. Business owners receive a unique financial profile called LendingScore™, where they can learn funding essentials to improve their funding odds, unlock new funding opportunities, compare and claim their best possible funding solution. 

Quick Facts

200,000+ Customers
$215,000,000 Total Funded
50+ Trusted Lenders
4.8/5

Our Team

Become was founded by a group of serial entrepreneurs with a proven track record of establishing and running profitable and large-scale technology companies.

We are motivated software engineers, product designers, marketing and business experts, dedicated customer service representatives, who are passionate about building the best possible product that can help small businesses succeed.

Eden Amirav
Eden Amirav
Co-Founder and CEO
Iri Amirav
Iri Amirav
Co-Founder and Active Board Member
Amir Leitersdorf
Amir Leitersdorf
Co-Founder and Active Board Member
Guy Zipori
Guy Zipori
Co-Founder
Daniel Katz
Daniel Katz
Chief Operations Officer
Moshe Kazimirsky
Moshe Kazimirsky
VP of Strategic Partnerships and Business Development
Uri Sittan
Uri Sittan
Chief Technology Officer
Robert Cohen
Robert Cohen
Chief Strategy Officer
Ofer Ariel
Ofer Ariel
Chief Product Officer
Assaf Pereg
Assaf Pereg
VP Finance
Amit Shalgi
Amit Shalgi
VP Customer Success & Communications
Sarit Glas
Sarit Glas
Head of HR & Operations
Michael Miler
Michael Miler
Head of Marketing
Barak Shireto
Barak Shireto
Acquisition Manager
Moshe Peri
Moshe Peri
Head of Business Intelligence
Inbal Haber Percia
Inbal Haber Percia
Controller, CPA
Shuli Mantsur
Shuli Mantsur
Director of Partnerships
Fiona Loo
Fiona Loo
Partnership Manager
Ilan Gluckman
Ilan Gluckman
Director of Business Operations
Kobi Melamed
Kobi Melamed
Business Operations Manager
Gal Lampel
Gal Lampel
Office Manager & PA
Elad Levy
Elad Levy
Product Manager
Rami Martinov
Rami Martinov
Product Designer
Roy Markus
Roy Markus
Head of Video
Anna Fridman
Anna Fridman
Product Manager
Annabelle Amery
Annabelle Amery
Director of Content
Benjamin Shabat
Benjamin Shabat
Content Writer
Nici Pillemer
Nici Pillemer
Content Writer
Oren Lande
Oren Lande
Full Stack Developer
Vadim Egorov
Vadim Egorov
Full Stack Developer
Ron Aris
Ron Aris
Sales Director
Donnie Rough
Donnie Rough
Executive Account Manager
Ron Spiler
Ron Spiler
Account Manager
Liora Ben-Haroche
Liora Ben-Haroche
Account Manager
Raphael Hyde
Raphael Hyde
Account Manager

Our Values

Goal Oriented

Nothing should get in the way of a Becomer reaching their goal. We're results-driven people.

Team Player

Collaborate. Cooperate. Communicate. We use our colleagues to their strengths and have FUN along the way!

Efficient

Becomers manage their time wisely and are solution-focused, making sure to solve the root cause of issues.

Own It

Each Becomer is responsible for their own tasks and take responsibility from start to finish.

Think Impact

Focus on high impact tasks and prioritize accordingly - we want to make sure we’re truly ‘moving the needle’.