Our mission

Empowering small businesses to become more profitable.

About Us

Become is an end-to-end financial optimization platform for SMBs. Its one-of-a-kind loan marketplace uses advanced algorithms to provide SMBs with customized funding offers to help them grow and successfully scale their business. 

In addition to its funding platform, Become’s BeProfit dashboard provides online SMBs with the tools and insights needed to increase their bottom line. Available to Shopify merchants, the BeProfit profit calculator enables online stores to optimize their business and maximize their profits by tracking and analyzing their most important business metrics, helping them scale up for growth and compete for eCommerce success.

Quick Facts

236,000+ Customers
$316,000,000 Total Funded
50+ Trusted Lenders
4.8/5

Our Team

Become was founded by a group of serial entrepreneurs with a proven track record of establishing and running profitable and large-scale technology companies.

We are motivated software engineers, product designers, marketing and business experts, dedicated customer service representatives, who are passionate about building the best possible product that can help small businesses succeed.

Eden Amirav
Eden Amirav
Co-Founder & CEO
Daniel Katz
Daniel Katz
Co-Founder & COO
Ofer Ariel
Ofer Ariel
Co-Founder & CPO
Uri Sittan
Uri Sittan
Co-Founder & CTO
Iri Amirav
Iri Amirav
Co-Founder and Active Board Member
Amir Leitersdorf
Amir Leitersdorf
Co-Founder and Active Board Member
Moshe Kazimirsky
Moshe Kazimirsky
VP of Strategic Partnerships and Business Development
Robert Cohen
Robert Cohen
Chief Strategy Officer
Assaf Pereg
Assaf Pereg
VP Finance
Amit Shalgi
Amit Shalgi
VP Customer Success & Communications
Sarit Glas
Sarit Glas
Head of HR & Operations
Michael Miler
Michael Miler
Head of Marketing
Moshe Peri
Moshe Peri
Head of Business Intelligence
Inbal Haber Percia
Inbal Haber Percia
Controller, CPA
Shuli Mantsur
Shuli Mantsur
Director of Partnerships
Ilan Gluckman
Ilan Gluckman
Director of Business Operations
Kobi Melamed
Kobi Melamed
Business Operations Manager
Oren Lande
Oren Lande
Full Stack Developer
Vadim Egorov
Vadim Egorov
Full Stack Developer
Liliya Muradasilova
Liliya Muradasilova
Bookkeeper& Payroll Controller
Gal Lampel
Gal Lampel
Office Manager & PA
Elad Levy
Elad Levy
Product Manager
Roy Markus
Roy Markus
Head of Video
Maor Maman
Maor Maman
Product designer
Nati Tedeschi
Nati Tedeschi
Head of Content
Benjamin Shabat
Benjamin Shabat
Content Writer
Nici Pillemer
Nici Pillemer
Content Writer
Ron Aris
Ron Aris
Sales Director
Donnie Rough
Donnie Rough
Executive Account Manager
Ron Spiler
Ron Spiler
Account Manager
Raphael Hyde
Raphael Hyde
Account Manager
Liora Ben-Haroche
Liora Ben-Haroche
Account Manager
Natasha Lotkin
Natasha Lotkin
Account Manager

Our Values

Goal Oriented

Nothing should get in the way of a Becomer reaching their goal. We're results-driven people.

Team Player

Collaborate. Cooperate. Communicate. We use our colleagues to their strengths and have FUN along the way!

Efficient

Becomers manage their time wisely and are solution-focused, making sure to solve the root cause of issues.

Own It

Each Becomer is responsible for their own tasks and take responsibility from start to finish.

Think Impact

Focus on high impact tasks and prioritize accordingly - we want to make sure we’re truly ‘moving the needle’.