Our mission

Become is dedicated to creating a better world of funding for businesses.

About Us

Become is the leading online platform for SMBs to find and optimize funding solutions.

The company provides businesses with tools to improve their fundability and a marketplace to easily compare and choose the best possible funding options. 

Using its proprietary technology, Become nurtures each business throughout the funding cycle. Business owners receive a unique financial profile called LendingScore™, where they can learn funding essentials to improve their funding odds, unlock new funding opportunities, compare and claim their best possible funding solution. 

Quick Facts

175,000+ Customers
$175,000,000 Total Funded
50+ Trusted Lenders
4.8/5

Our Team

Become was founded by a group of serial entrepreneurs with a proven track record of establishing and running profitable and large-scale technology companies.

We are motivated software engineers, product designers, marketing and business experts, dedicated customer service representatives, who are passionate about building the best possible product that can help small businesses succeed.

Eden Amirav
Eden Amirav
Co-Founder and CEO
Iri Amirav
Iri Amirav
Co-Founder and Active Board Member
Amir Leitersdorf
Amir Leitersdorf
Co-Founder and Active Board Member
Guy Zipori
Guy Zipori
Co-Founder
Daniel Katz
Daniel Katz
Chief Operations Officer
Moshe Kazimirsky
Moshe Kazimirsky
VP of Strategic Partnerships and Business Development
Uri Sittan
Uri Sittan
Chief Technology Officer
Robert Cohen
Robert Cohen
Chief Strategy Officer
Ofer Ariel
Ofer Ariel
Chief Product Officer
Amit Shalgi
Amit Shalgi
Director of Marketing Communications
Zahi Ben Atav
Zahi Ben Atav
VP Finance
Sarit Glas
Sarit Glas
Head of HR & Operations
Michael Miler
Michael Miler
Head of Marketing
Barak Shireto
Barak Shireto
Acquisition Manager
Inbal Haber Percia
Inbal Haber Percia
Controller, CPA
Katia Kutin
Katia Kutin
Talent Acquisition Specialist
Gal Lampel
Gal Lampel
Office Manager & PA
Anna Fridman
Anna Fridman
Product Manager
Rami Martinov
Rami Martinov
Product Designer
Roy Markus
Roy Markus
Head of Video
Annabelle Amery
Annabelle Amery
Director of Content
Benjamin Shabat
Benjamin Shabat
Content Writer
Nici Pillemer
Nici Pillemer
Content Writer
Oren Lande
Oren Lande
Full Stack Developer
Vadim Egorov
Vadim Egorov
Full Stack Developer
Moshe Peri
Moshe Peri
Head of Business Intelligence
Ilan Gluckman
Ilan Gluckman
Director of Business Operations
Avi Kahn
Avi Kahn
Business Operations Manager
Kobi Melamed
Kobi Melamed
Business Operations Manager
Shuli Mantsur
Shuli Mantsur
Director of Partnerships
Ron Aris
Ron Aris
Sales Director
Donnie Rough
Donnie Rough
Premium Account Manager
Darren Fine
Darren Fine
Account Manager
Craig Fine
Craig Fine
Account Manager
Joshua Steinberg
Joshua Steinberg
Account Manager

Our Values

Customer Success

Providing outstanding success for both our customers and partners is the cornerstone in which we established ourselves

Agile & Excellent Execution

We aren’t just talkers, we’re doers. We embrace change and make things happen - with excellent execution

Performance Oriented

We're huge advocates of charts, data, and numbers to ensure our goals are not only met, but surpassed

Togetherness

No man is an island at Become. We are like a family, united by a common goal and our unique DNA fit

Unlimited Ambition

Striving for highest limits to create meaningful accomplishments