Want to scare up more business this October? Get in the Halloween spirit, attract more customers and grow your business with these fun and effective marketing tricks:
1. Offer Halloween deals
Consumers just love spending around Halloween time. Attract some of that spending spirit your way by offering themed discounts, promotions and deals.
2. Decorate your store
If you have a traditional bricks-and-mortar storefront, deck it out in Halloween decorations. Play spooky music in your store and even get your employees to dress up in scary attire. Don’t worry – it won’t scare away any customers! If your business is run online, or even if you just have a complementary online presence, make sure that you add a Halloween theme to your website and even to your social media channels.
3. Email marketing campaign
Halloween is as good an excuse as any to email your customers and prospects. Design a spooky, eye-catching email, create a promotion and communicate via email. Consumers are generally on the look-out for good deals around Halloween time so take advantage.
4. Hold a contest/giveaway
Halloween is all about fun, suspense, and excitement. Get your customers excited about your business with a fun Halloween contest or giveaway. You can either have a couple of large prizes or else give out small Halloween freebies to people that visit your store. Give out candy to all kids who visit your store with their parents and you’ll become the talk of the town.
5. Offer themed products
If relevant to your business, offer Halloween-themed products. Consumer research by the National Retail Foundation shows that this year’s Halloween spending is set to hit an all-time record high of $9.1 billion. Consumers are itching to spend on Halloween paraphernalia, decorations, candy and costumes, so if you have the opportunity to make some of that money yours, then make it happen!
6. Trick or treat?
Local businesses can make the most of trick-or-treating by either handing out branded candy in-store (or even with a coupon attached) or by distributing candy to the neighborhood houses along with their business cards.
Halloween offers an exceptional opportunity to increase sales and revenue. It’s just the start of an exciting festive season ahead, with lots of ways to bring in more customers, encourage repeat purchases and make more money!