‘Tis the season to be selling. With Christmas and New Year around the corner, there are ample opportunities to increase your sales. Consumers just love to commemorate and celebrate these holidays by spending on themselves and their loved ones.
Want to make more money over the festive season? Follow these 5 tips and you’ll increase your chances of bringing in more sales:
1. Create promos for each holiday
Each holiday deserves its own special promotion or competition to entice customers. Come up with an attractive offer, create branded materials to use online and in-store and start promoting in the weeks prior to the holiday.
2. Promote online
Even if you don’t sell online, many consumers make their purchasing decisions online, so make sure you have adequate online promotion and advertise where your target market already spends their time, such as through Facebook ads and social media. Use hashtags on popular social media sites, such as Instagram and Twitter.
3. Build your email list
Do this well in advance so that by the time the holiday rolls around, you’ll have a large email base to contact and promote to. You can build your email list by asking customers or prospects at the point-of-sale or instore to subscribe to your email list. Entice them with special offers or discounts. You can also promote your email list online on social media and on your website.
4. Cross-promote with partners
Find partners in the same or similar industry and ask them if they’d be willing to cross-promote holiday offers. Perhaps the local B&B would be willing to give out flyers with your restaurant’s Halloween specials, or maybe the neighborhood laundromat would do the same for your home cleaning service. You could also try to find online partners for cross-promotion too.
5. Offer gift cards
Gift cards are an excellent way to get immediate cash into your business and the holiday season is the perfect time to offer them. You can get creative with gift cards, even if it doesn’t seem like your product or service is a traditional gift. Run a hair salon? I’m sure the average overworked mom would love a gift card for hair treatments for Thanksgiving.
Don’t miss out on this exceptional opportunity to make more sales. The next few months could be a goldmine for your business if you market it correctly.