Shopify Marketing Strategy to Improve Your Store’s Profitability
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Shopify Marketing Strategy to Improve Your Store’s Profitability

Reading Time: 8 minutes(Last Updated On: July 22, 2021)

Attracting customers to your Shopify store can be tricky business – but it doesn’t have to be. And, it doesn’t necessarily require spending a ton on Shopify marketing either.

The online nature of running a Shopify store means that you have countless ways of reaching out to draw in more customers, many of them are quite affordable or even free. If your Shopify marketing strategy has been limited up until now, now is the time to diversify.

Have a look at each of the top Shopify marketing strategies we go through and start generating more traffic (and more profit) to your Shopify store!

 

1. Step up your social media marketing

When it comes to Shopify marketing, and e-commerce marketing more generally, it’s essential to incorporate social media into your broader strategy. There are plenty of different platforms for you to pick from, including Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and more – so, you can choose the ‘right’ platform for you to advertise on depending on the specific audience you’re aiming for.

Side note: More than one-third of the entire human population is active on Facebook every month. If you want to attract customers to your Shopify store, Facebook is full of potential buyers!

People who shop online are naturally spending more time on their computers or smartphones and, more likely than not, more time on social media. That time spent on social media platforms can be put to good use, and the big names like Facebook and Twitter know that full-well. That’s why they offer online businesses like yours the ability to advertise on their platforms!

The advantage goes further, since social media platforms give advertisers the ability to focus their advertisements on specific audience groups by filtering for geographic area, demographic information, expressed interests, and so on.

Think about it this way: instead of putting up a billboard on a highway and hoping some of the people who drive by are interested, social media lets you essentially send the billboard straight to the people who are most likely to be interested.

If you aren’t doing so already, start using the power of big-tech and bring more money into your business with successful social media marketing campaigns.

 

2. Engage in email marketing

Sending out promotional emails to attract business might seem outdated, given the huge advancements made since the invention of the plain-old email. So it might come as a great surprise to learn that email marketing continues to be the number one form of digital marketing in terms of ROI, with a whopping 122% return.

In case that wasn’t clear – yes, email marketing outperforms social media marketing and paid search. It’s a wonder why more people aren’t referring to email marketing as the “old-faithful” form of marketing!

It’s not such a dry form of marketing when you take a closer look and learn a bit more about it. In fact, email marketing can be even more flexible than social media marketing in terms of the ways that you can get your audience engaged with content.

Email marketing comes in many different forms:

  • Informative newsletters
  • Loyalty reward programs
  • Sales or other special promotions
  • Personalized emails with purchase recommendations
  • And more

 

That said, not all email campaigns will deliver equal results. You’ll need to track and analyze the performance of your different email campaigns in order to determine which work best to bring customers back and keep them buying from your Shopify store; there are more than 700 Shopify email marketing apps available on the app store to help you develop and optimize your email marketing campaigns.

#ShopifyMarketing isn’t just about bringing customers in, it’s about establishing a brand that they come to trust and rely on. Developing a reputable online presence will help bring customers in and keep them there to make a purchase. Click To Tweet

 

3. Investigate influencer marketing

This is one of the newest forms of Shopify marketing out there, and it’s quickly becoming a more popular way for Shopify sellers to attract new customers. In fact, in 2019 two-thirds of marketers had increased their influencer marketing budgets. So what’s the big idea behind influencer marketing? Basically, you look to find an individual on social media who has a big audience and then pay them to promote your store or your product on their channel.

Sound like wishful thinking to you? Just check that stats! Roughly 60% of YouTube subscribers say they’d follow advice on what to buy from their favorite creator over their favorite TV or movie personality. And almost 90% of marketers say that the ROI on influencer marketing is as-good or better than other marketing channels. Doesn’t sound quite so silly now, does it?

YouTube is just one of the channels you can find influencers – Instagram is definitely one of the bigger names, and TikTok is up there too. As mentioned above, there will be different ‘ideal’ Shopify marketing techniques based on who your target audience is.

If influencer marketing is on your radar, then keep in mind that the people being influenced most are in younger age brackets – make sure your products are age-appropriate. Suffice it to say, you may have a difficult time selling back braces or high-quality toupees through influencer marketing…

Shopify Profit Margin Calculator

 

4. Maintain an informative and useful blog

Writing blogs is another one of those Shopify marketing strategies that just feels – dare we say it – old. And while it might be true that blogging is a bit like the rotary phone of online communication, it still gets your message across (heck, we’re doing it right now and you’re proof that it works!).

In fact, writing a Shopify blog is one of the fundamental aspects of maintaining a strong spot in search engine results. If you want potential customers to find you when they search for a certain term on Google, then you’ll want to make sure your blog game is on point. That means researching keywords that your audience is interested in and weaving those keywords into blog articles that provide useful information to your audience.

Be sure not to brush aside the point about the blog being useful. There are plenty of resources of information out there that your audience could go to for answers to their questions. To keep people coming back as loyal readers, you need to make your articles relevant to your audience. That means keeping your blog articles full of up-to-date industry stats, creating guides to solving common problems faced by the audience, and of course including a fair bit of personality in your articles. People like to smile while they learn! Have we got you grinning while reading this? If yes, then you get our point.

 

5. Use cart abandonment reduction strategies

Recovering abandoned online shopping carts might seem like an odd strategy to include on this list, but stick with us here! Reducing shopping cart abandonment should definitely be high among your business priorities – almost 90% of all online shopping orders were abandoned in March 2020, and that’s not even the high-water mark for online cart abandonment rates. Don’t underestimate the impact this can have on your business!

Plus, reducing shopping cart abandonment isn’t really a separate thing from your broader Shopify marketing strategy. In fact, a strong approach to marketing is one of the best ways to reduce cart abandonment. Marketing isn’t just about bringing customers in, it’s about establishing a brand that they come to trust and rely on. Developing a reputable online presence will help bring customers in and keep them there to make a purchase.

That’s where another bit of Shopify marketing comes in. Yes, the ‘closer’. We’re talking about the call to action (CTA). Your customer experience will inevitably have dozens of CTAs throughout, but the final push to have the shopper become a customer is the one you cannot do without. Make sure you test different final CTAs to find the one that works best. You should also track drop-off points in your funnel to help you determine where customers are abandoning, why they’re abandoning, and what you can change to improve the process for them.

 

6. Design landing pages that convert

Not all forms of Shopify marketing come in the form of actively reaching out to potential customers. There are tons of benefits your Shopify store will see after you invest a bit more time and energy into optimizing your Shopify landing pages, so when people come to you, they’ll quickly go from reader to satisfied customer.

Maybe the biggest benefit is that better landing pages may end up produce more revenue for your store. One study found that, compared to product detail pages (PDPs), landing pages actually have double the conversion rates generate twice as much revenue.

So what makes for a ‘better’ Shopify landing page? Here are a few quick pointers:

  • Test your landing pages on mobile to make sure readers can view those pages clearly from their mobile devices
  • Keep text on landing pages short and to the point; more text means more chances for the reader to lose interest
  • Use one main CTA; too many buttons can be confusing and wind up taking readers further away from the final ‘purchase’ button

Shopify Profit Margin Tracker

 

7. Build a knowledge base and write FAQs

A large part of creating a successful Shopify marketing strategy is knowing what customers want to hear before they ever ask. While advertising is one way of putting that into action, another incredibly helpful way of achieving that goal is to create a knowledge base where customers can get answers to all of their questions.

Beyond the obvious advantages of being able to filter out a large portion of the never-ending flow of questions your support channel gets, creating a knowledge base also helps with your SEO ranking (if you incorporate keywords), and contributes a great deal to your store’s reputation as a business that cares about its customers.

How do you go about building a knowledge base? It’s pretty simple. Keep track of the questions that you receive to your support channel and start compiling a list of the most frequently asked or relevant questions. Then, design a landing page on your website where all of those questions and answers are easily accessible for customers that need clarification.

If it seems like a lot of work, you might not be wrong. But the value you bring back to your business by including a knowledge base as part of your Shopify marketing strategy will be worth it. Take is from us! We created a knowledge base for the BeProfit – Profit Tracker app. Everything that you want to know about the BeProfit Shopify calculator can be found in the ever-growing collection of articles that make up the BeProfit knowledge base. The response we’ve gotten from Shopify sellers has been outstanding and, of course, the knowledge base has helped cut down on the number of questions our support team handles each day.

 

8. Find competitive pricing strategies

Last but not least, putting competitive pricing strategies to good use can make a big difference to your Shopify marketing performance. There’s a wide variety of different pricing strategies you can use, including:

  • Value-based pricing
  • Cost-plus pricing
  • Psychological pricing
  • Penetration pricing
  • And more

 

The best pricing strategies to include in your Shopify marketing plan will depend on a number of different factors including how long you’ve been in business, how much competition your store has, the operation costs that need to be covered, and so on. Of course, one of the main goals of choosing a pricing strategy to fit your Shopify marketing plan is to draw in more customers. That being the case, you may find that penetration pricing or psychological pricing will work better than pricing strategies like skimming or cost-plus pricing.

As is often the case, you’ll need to do some research and trial-and-error before you finally find which pricing strategy brings your business the results you’re aiming for.

 

Try new Shopify marketing methods

While you might be already using some of the strategies we covered above, we’re fairly certain you aren’t using all of them. Give those less familiar methods a run and see what sort of positive results you find. Some may be better than others, and it may take a little while to separate the wheat from the chaff.

Building a strong Shopify marketing strategy isn’t an exact science, so you’ll need to go into the project with an open mind and plenty of patience. At the end of the day, the progress you make will reflect the time and effort you put in. Go for it!

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Disclaimer: The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.