{"id":9995,"date":"2019-10-29T16:26:36","date_gmt":"2019-10-29T14:26:36","guid":{"rendered":"https:\/\/www.become.co\/blog\/?p=9995"},"modified":"2020-08-27T11:20:43","modified_gmt":"2020-08-27T08:20:43","slug":"startup-guide-for-female-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/startup-guide-for-female-entrepreneurs\/","title":{"rendered":"Becoming a Successful Female Entrepreneur: A Startup Guide &#038; Advice"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Do you have what it takes to become a female entrepreneur?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you succeed despite the challenges faced by female entrepreneurs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And what is women entrepreneurship, really?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we\u2019ll dive into all of that and touch on many other concerns related to women entrepreneurship. Better yet, you\u2019ll learn how to transform your idea into reality and overcome the hurdles like the real lioness you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First things first, you\u2019ll need a business\u2026<\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">How to choose the right business for you<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have a burning desire to become a female entrepreneur, then you\u2019ll need to lay the crucial foundations; decide what the business will be in the first place. It\u2019s a basic requirement but it certainly is no easy feat! There are more <a href=\"https:\/\/www.become.co\/blog\/small-business-ideas-women\/\" target=\"_blank\" rel=\"noopener noreferrer\">business ideas for women<\/a> out there than the stars in the Milky Way, so you\u2019ll need to consider a number of questions before choosing your star &#8211; the industry and business to work in.<\/span><\/p>\n<p><b>Questions to ask yourself when choosing a business:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your skills?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How will you turn your skills into a business model?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there a viable niche in the market?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can you afford to start a business?<\/span><\/li>\n<\/ol>\n\n<h3><span style=\"font-weight: 400;\">1. What are your skills?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whatever your skills are, you\u2019ll need to be able to apply them with 100% energy and focus for years to come. If that\u2019s going to be a difficult endeavor for you to take on, then you\u2019re going to find it quite the struggle turning your passion or interest into a successful business model. If you make the mistake of starting a business in an industry that you have no expertise in, you\u2019ll be fighting an uphill battle. Don\u2019t make it difficult on yourself!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard the phrase that \u2018if you do what you love, you\u2019ll never work a day in your life\u2019. It\u2019s a little corny, but if you\u2019re lucky enough to be able to make that happen, then you\u2019ll avoid one of the biggest problems of women entrepreneur journeys.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">2. Will your idea remain relevant?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to become a female entrepreneur and keep your business open for the long-term, you\u2019ll need to find a way to develop a strategy that will keep you going for years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does the industry you\u2019re looking to enter have a strong growth rate, or is it barely expanding from one year to the next? Will <\/span><a href=\"https:\/\/www.become.co\/blog\/us-labor-shortage\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">labor shortages<\/span><\/a><span style=\"font-weight: 400;\"> make it more difficult for you to grow the business later on down the line? Are the main competitors so well-established that you\u2019ll struggle to even get your foot in the door?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be easy to get caught up in an exciting moment when it seems like a certain industry is experiencing a gold rush, but we all know what happens when that flood of wealth dries up. Don\u2019t jump at opportunities to make a quick buck &#8211; if you play your cards right, you\u2019ll be around long enough to learn about (and overcome) all of the challenges faced by female entrepreneurs!<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">3. Is there a viable niche in the market?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve defined your skillset and you\u2019ve chosen an industry that will last. Now you must explore if your product or service is relevant to a large enough target audience for you to earn a profit.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><strong>Ask yourself the following questions:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where can you aim your efforts so you can meet a demand?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you\u2019re meeting a demand, are you also able to leave a strong and lasting impression so customers remember you?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can you ensure that you\u2019ll outcompete existing and future competitors &#8211; what sets you apart?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the interest in your product or service just a fleeting trend of very few people that will pass after a short time &#8211; or is it likely that you\u2019ll be able to keep your position in the industry for the foreseeable future?<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Women in entrepreneurship know that finding a niche to fill can be difficult, but they know that it\u2019s also necessary. This step on the route to become a female entrepreneur is important not only to stay competitive with male entrepreneurs but also to <\/span><a href=\"https:\/\/www.become.co\/blog\/how-to-compete-with-big-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">compete with big corporations<\/span><\/a><span style=\"font-weight: 400;\"> more generally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful start in a niche within a market will help you avoid some of the more frequently-encountered problems of women entrepreneurs.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">4. Can you afford to start a business?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although this question comes last on our list, it remains of the utmost importance when considering whether or not to become a female entrepreneur. You may have the strongest skill set, the best business plan, and have the most promising niche market in your sights. But if you don\u2019t have the funds at hand to put all of it into action, your amazing idea of entering women entrepreneurship will remain just that, an idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you begin investing the money you have at hand into a fledgling business, you should calculate how much money you\u2019ll need in order to evolve from that first phase of women entrepreneurship into an established company. There are plenty of problems that women entrepreneurs encounter, but if this one is not tended to first then there\u2019s no real point in finding solutions to the others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes money to make money &#8211; that rings true for women entrepreneurship as well!<\/span><\/p>\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10017\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-990660782-min.jpg\" alt=\"problems of women entrepreneur\" width=\"1024\" height=\"726\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-990660782-min.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-990660782-min-300x213.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-990660782-min-768x545.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-990660782-min-1200x851.jpg 1200w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-990660782-min-381x270.jpg 381w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n\n<h2><span style=\"font-weight: 400;\">How to get your woman-owned business started!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is where it gets really interesting. You\u2019ve got an idea, you\u2019ve done your research and your ready and raring to put it into action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success in women entrepreneurship isn\u2019t likely to be reached by diving blindly into a rough idea of how to run a business. Do you want to be successful? Of course you do! So take some time to plan your business with careful attention and you\u2019ll make a real difference.<\/span><\/p>\n<p><b>8 steps to take before putting your business plan into action:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finding a target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Planning your finances<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Picking a name for your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acquiring licenses &amp; permits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choosing a location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building a team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developing a marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establishing a pricing strategy<\/span><\/li>\n<\/ol>\n\n<h3><span style=\"font-weight: 400;\">1. Finding a target audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For your dream of women entrepreneurship to become a reality, you\u2019ll need customers to buy your products or services. The truth is, not everybody will want what you\u2019re selling, and that\u2019s okay. If you\u2019re selling baby clothes and supplies, for example, you wouldn\u2019t (or shouldn\u2019t) expect a target audience of men between the ages of 18 and 25 to show the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there probably are some young men who may be interested, you\u2019d want to start with more suitable demographics (women between the ages of 20 and 35, for example) so that you can get a strong start. Then, later on, you can extend your reach to different areas, age groups, etc. by providing a wider array of products or services.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">2. Planning your finances<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of all the challenges faced by women entrepreneurs, funding their small businesses is definitely close to the top of the list. You may have saved up a lot of money to get the ball rolling &#8211; but even if you have a strong start, funds will likely run out faster than you anticipated. That\u2019s why it\u2019s key to plan how to finance your business in advance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will you need to purchase equipment?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hire employees?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fill inventory?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay rent?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Travel?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that it takes a lot of cash to get a business off the ground, so how will you obtain it? Get the answers by taking a few quick minutes to learn about the different types of <\/span><a href=\"https:\/\/www.become.co\/blog\/critical-startup-fundraising-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">startup fundraising<\/span><\/a><span style=\"font-weight: 400;\"> as well as the mistakes to avoid along the way.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">3. Picking a name for your business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no secret equation that will help you here. Instead, it will take creativity, intuition, and a fair bit of research to pick the right name for your business to earn and maintain a reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you\u2019ll want the name to meet several criteria. Your business\u2019s name should:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relate to your products\/services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be simple to pronounce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be easy to remember<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be different from existing business names<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be discoverable through Google search<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Don\u2019t hesitate to gain some inspiration from other <\/span><a href=\"https:\/\/www.become.co\/blog\/inspiring-examples-of-small-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">small business branding<\/span><\/a><span style=\"font-weight: 400;\"> ideas that have been used in the past.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">4. Acquiring licenses &amp; permits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Women entrepreneurship ventures span across countless industries, many of which require that the business owner acquires certain licenses or permits. Do your due diligence and check with your local and state government websites to see what sort of documents are needed in order to legally run your small business.<\/span><\/p>\n<blockquote>\n<p><b>Side note:<\/b><span style=\"font-weight: 400;\"> The type of business won\u2019t only have an impact on licenses and permits, but also on the <\/span><a href=\"https:\/\/www.become.co\/loans-by-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">industry loans<\/span><\/a><span style=\"font-weight: 400;\"> that are relevant. Have a glance at the different kinds of business loans that may be more or less applicable to your industry. There are also a number of <a href=\"https:\/\/www.become.co\/blog\/small-business-loans-for-women-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">business loans and grants for women<\/a> to consider first and foremost.<\/span><\/p>\n<\/blockquote>\n\n<h3><span style=\"font-weight: 400;\">5. Choosing a location<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve thought over your women entrepreneurship plan, debated between <\/span><a href=\"https:\/\/www.become.co\/blog\/brick-and-mortar-vs-ecommerce-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">brick and mortar vs online stores<\/span><\/a><span style=\"font-weight: 400;\">, and decided that a physical storefront is your best bet. Many of the problems of women entrepreneurs can be connected back to picking the wrong place to run your business. Think about your target audience and if they can be reached at the location you\u2019re considering. Yes, you can switch your location if things aren\u2019t working out; but for obvious reasons, it\u2019s better to think carefully before choosing to open just in any old place.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">6. Building a team<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Can you take on all of the challenges faced by women entrepreneurs by yourself? Are you considering taking a whack at <\/span><a href=\"https:\/\/www.become.co\/blog\/how-to-find-business-partner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">finding the right business partner<\/span><\/a><span style=\"font-weight: 400;\">? Or do you plan on hiring some helping hands to relieve some of the pressures of women entrepreneurship?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re planning on paying employees, be certain to choose team members with care and attention. At any stage in the business lifecycle, having diligent and trustworthy employees is crucial. In the early days of your business, hiring the right help is even more important.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">7. Developing a marketing strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your marketing strategy should reach your target audience with a voice and a message that resonates with them. Again, consider the demographics that define your audience &#8211; how old are they? Do they respond better to a casual approach or a more professional tone? Are they individual customers or are they businesses?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The industry you work in will also have an impact on what sort of marketing strategy you\u2019ll want to adopt. That said, if you aren\u2019t incorporating <\/span><a href=\"https:\/\/www.become.co\/blog\/social-media-marketing-for-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> into your broader strategy, you\u2019ll be doing your business a disservice. There are millions of users across the top three social media platforms (i.e. Facebook, Twitter, and Instagram), all of whom are within your reach at the click of a button.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">8. Establishing a pricing strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How much are you going to charge your customers for the products or services that you offer? <\/span><a href=\"https:\/\/www.become.co\/blog\/guide-to-pricing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Finding the right pricing strategy<\/span><\/a><span style=\"font-weight: 400;\"> for your business takes some effort, and can change as time passes and your business expands. There are pricing strategies that focus on the psychological element and there are pricing strategies that place more attention on cold hard numbers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever pricing scheme you decide to run with, be sure to keep your target audience <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> your bottom line into consideration. Otherwise, you may end up assigning prices to your products or services that are either too high for your intended customers to afford, or too long for you to earn a profit.<\/span><\/p>\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10016\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-576902490-min.jpg\" alt=\"women entrepreneurship\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-576902490-min.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-576902490-min-300x200.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-576902490-min-768x512.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-576902490-min-1200x800.jpg 1200w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/GettyImages-576902490-min-405x270.jpg 405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n\n<h2><span style=\"font-weight: 400;\">Challenges faced by female entrepreneurs<\/span><\/h2>\n<p><b>Common challenges faced by female entrepreneurs include:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overcoming social stigmas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building a network<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conquering the fear of failure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Balancing work &amp; family<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acquiring funding<\/span><\/li>\n<\/ol>\n\n<h3><span style=\"font-weight: 400;\">1. Overcoming social stigmas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Societal norms have taught us to expect certain behavioral patterns from men, and different behaviors from women. But, in order to survive in the world of business, women entrepreneurs know that it\u2019s often necessary to beat men at their own game. That is to say, women entrepreneurship requires a high level of competitiveness and sometimes even a fair bit of aggression. Needless to say, those traits are the opposite of what old-school norms have ascribed to women: to be quiet, gentle, and complacent.<\/span><\/p>\n<blockquote>\n<p><b>How to avoid this challenge:<\/b><span style=\"font-weight: 400;\"> Be confident and assert yourself! Don\u2019t allow other people\u2019s expectations to weigh you down and keep you from achieving your full potential. Success in business takes grit regardless of gender, so don\u2019t be ashamed to stand tall &#8211; particularly in the face of criticism!<\/span><\/p>\n<\/blockquote>\n\n<h3><span style=\"font-weight: 400;\">2. Building a network<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unfortunately, social stigmas have made their way into the fields of financial advisory and mentorship. A survey of women who have at least $250,000 in assets found that more than half of the respondents \u201csaid that men get more attention, better advice and better terms and deals\u201d. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feelings aside, the fact is that men are approximately <\/span><a href=\"http:\/\/www.etfcm.com\/womenmoney\/include\/wadvisors-failing-woman.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">200%<\/span><\/a><span style=\"font-weight: 400;\"> more likely to be approached by a financial advisor than women.<\/span><\/p>\n<blockquote>\n<p><b>How to avoid this challenge: <\/b><span style=\"font-weight: 400;\">Until biases and inequalities are confined to history, women entrepreneurs who are seeking proper financial advice and mentorship should focus their search on events and organizations targeted at overcoming the problems of women entrepreneurs. Examples include the <\/span><a href=\"https:\/\/www.abwa.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">American Business Women\u2019s Association<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bizjournals.com\/bizwomen\/event\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BizWomen<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.score.org\/resources-women-entrepreneurs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SCORE Association<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n\n<h3><span style=\"font-weight: 400;\">3. Conquering the fear of failure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The problems of women entrepreneurs can come from within as easily as they can come from an external source. In other words, it\u2019s not enough to ignore the haters (and there are plenty of them!) or even to use their critiques as fuel. To become a female entrepreneur of the highest caliber, you\u2019ll need to conquer the fear of failure, which ultimately comes from self-doubt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s completely normal for business owners to experience anxiety and fear in the face of potential failure, but what\u2019s important is not allow that fear to cripple your ability to succeed.<\/span><\/p>\n<blockquote>\n<p><b>How to avoid this challenge: <\/b><span style=\"font-weight: 400;\">Learn lessons from <\/span><a href=\"https:\/\/www.become.co\/blog\/small-business-failure-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">small business failure statistics<\/span><\/a><span style=\"font-weight: 400;\">; study up on what the common causes of failure are, and the best strategies to predict and avoid them. As the great Franklin Roosevelt once said, \u201cThe only thing we have to fear is fear itself!\u201d The solution is not to ignore fear, but rather, to recognize when there are justified reasons for fear and take the necessary steps to clear those hurdles.<\/span><\/p>\n<\/blockquote>\n\n<h3><span style=\"font-weight: 400;\">4. Balancing work &amp; family<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How to maintain the role of a parent while simultaneously operating a business &#8211; it\u2019s one of the most common challenges faced by female entrepreneurs. <\/span><a href=\"https:\/\/www.become.co\/blog\/5-tips-ideas-for-aspiring-mompreneurs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mompreneurs<\/span><\/a><span style=\"font-weight: 400;\"> have it harder than others involved in women entrepreneurship, and certainly have a much more difficult time than male counterparts.<\/span><\/p>\n<blockquote>\n<p><b>How to avoid this challenge: <\/b><span style=\"font-weight: 400;\">Though the odds are far from equal, that by no means makes business success an unreachable goal for mothers. Don\u2019t believe us? Before you make up your mind, have a look at how <\/span><a href=\"https:\/\/www.become.co\/blog\/become-a-mother-and-business-owner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">one amazing woman<\/span><\/a><span style=\"font-weight: 400;\"> was able to establish her business even when the cards were stacked against her.<\/span><\/p>\n<\/blockquote>\n\n<h3><span style=\"font-weight: 400;\">5. Acquiring funding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Roughly <\/span><a href=\"https:\/\/smallbiztrends.com\/2018\/06\/women-entrepreneurs-statistics.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\"> of women who apply for financing are successful, leaving a whopping 70% of women entrepreneurs high and dry. Plus, only <\/span><a href=\"https:\/\/smallbiztrends.com\/2019\/06\/how-long-does-it-take-to-get-a-business-loan.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">10%<\/span><\/a><span style=\"font-weight: 400;\"> of millennial females feel that they get a fair shake when going through the loan application process. These <a href=\"https:\/\/www.become.co\/blog\/women-owned-businesses-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">women-owned businesses statistics<\/a> should not be shrugged off &#8211; unequal access to funding remains one of the biggest problems of female entrepreneurs, which has a ripple effect of severely limiting the ability for even the best business concepts to be actualized. All as a result of gender bias.<\/span><\/p>\n<blockquote>\n<p><b>How to avoid this challenge: <\/b><span style=\"font-weight: 400;\">Use fintech! While digital systems aren\u2019t perfect, they do remove a significant degree of human bias from the lending process. Over recent years, the vast number of innovations in financial technology have been effectively working to <\/span><a href=\"https:\/\/www.become.co\/blog\/leveling-playing-field-female-entrepreneurs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">level the playing field for female entrepreneurs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n\n<p>[bctt tweet=&#8221;Feelings aside, the fact is that men are approximately 200% more likely to be approached by a financial advisor than women. That&#8217;s troublesome news for #business and for #genderequality!&#8221; username=&#8221;Become_co&#8221;]<\/p>\n\n<p><a href=\"https:\/\/www.become.co\/blog\/small-business-loans-for-women-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10011\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/Blog-banner.jpg\" alt=\"Best Business Loan Options for Women\" width=\"842\" height=\"330\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/Blog-banner.jpg 842w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/Blog-banner-300x118.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/Blog-banner-768x301.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/10\/Blog-banner-604x237.jpg 604w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/p>\n\n<h2><span style=\"font-weight: 400;\">How to get funding for your business<\/span><\/h2>\n<p><b>Consider these two facts:\u00a0<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of business loan applicants with online lenders has nearly doubled since 2016.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than <\/span><a href=\"https:\/\/www.fedsmallbusiness.org\/medialibrary\/fedsmallbusiness\/files\/2019\/sbcs-employer-firms-report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of those applicants chose to apply with online lenders because of improved chances of being funded, and the speed to funding.<\/span><\/li>\n<\/ol>\n\n<p><span style=\"font-weight: 400;\">When we compare that with traditional funding methods, we see that the number of loan applicants with banks has dropped over the same time period. Plus, the biggest reason small business owners applied through banks was that they had an existing relationship &#8211; not the speed to funding and not because of improved chances of being funded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Were you thinking about approaching a venture capitalist to help fund your women entrepreneurship goals? Unfortunately, the odds aren\u2019t so impressive there either. In a <\/span><a href=\"https:\/\/www.pnas.org\/content\/111\/12\/4427.full\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> of the relationships between entrepreneur gender and investor funding decisions, \u201cMale entrepreneurs were 60% more likely to achieve pitch competition success than were female entrepreneurs\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of that in mind, it quickly becomes apparent that fintech presents promising solutions for some of the problems of women entrepreneurs. Indeed, this data sheds some light on how online lenders in general are changing the lending landscape, but there are even more advantages when women entrepreneurs apply for funding specifically through <\/span><a href=\"http:\/\/www.become.co\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Become<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Become\u2019s business loan marketplace doesn\u2019t even ask for your gender. So you can compare all of your funding options and choose the right one for you without discrimination.<\/span><\/p>\n<\/blockquote>\n\n<p><span style=\"font-weight: 400;\">Become\u2019s proprietary <\/span><a href=\"https:\/\/www.become.co\/blog\/lendingscore\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">LendingScore\u2122<\/span><\/a> <span style=\"font-weight: 400;\">technology uses advanced algorithms to analyze a business\u2019s financial profile quickly and accurately. The data gathered is then used for two main purposes:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To provide businesses with unique insights into their business\u2019s financial profile, which informs them on what they need to do to improve their funding chances.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To cross-reference with lenders\u2019 criteria in order to create optimal matches between businesses and lenders.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As business owners follow the step-by-step guidance on how to improve specific funding factors, their LendingScore\u2122 increases along with their ability to qualify for more \u2013 and better \u2013 <\/span><a href=\"http:\/\/www.become.co\/business-loans\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">business loans<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What is women entrepreneurship if not an effort to redefine gender stereotypes? We\u2019ve described how to choose the right business idea, what it\u2019ll take for you to get that business started, and the challenges faced by female entrepreneurs along the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of the information in the world is useless if it isn\u2019t applied properly to achieve the desired goals. So, if you\u2019re striving to become a female entrepreneur, it won\u2019t be enough to read up on advice (though it\u2019s a good start). You need to get out there and put these tips and insights into action &#8211; let\u2019s show them what you\u2019re really made of ladies!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have what it takes to become a female entrepreneur? How can you succeed despite the challenges faced by female entrepreneurs? And what is women entrepreneurship, really? Here we\u2019ll dive into all of that and touch on many other concerns related to women entrepreneurship. Better yet, you\u2019ll learn how to transform your idea into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,114,1,12],"tags":[387,291,159],"class_list":["post-9995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aus-resources","category-small-business-wisdom","category-uncategorized","category-us-resources","tag-business-plan","tag-female-entrepreneur","tag-mompreneur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Becoming a Successful Female Entrepreneur: A Startup Guide &amp; Advice - Business Funding Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.become.co\/blog\/startup-guide-for-female-entrepreneurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becoming a Successful Female Entrepreneur: A Startup Guide &amp; Advice - Business Funding Blog\" \/>\n<meta property=\"og:description\" content=\"Do you have what it takes to become a female entrepreneur? 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