{"id":9113,"date":"2019-09-02T11:10:05","date_gmt":"2019-09-02T08:10:05","guid":{"rendered":"https:\/\/www.become.co\/blog\/?p=9113"},"modified":"2020-12-03T16:26:41","modified_gmt":"2020-12-03T14:26:41","slug":"brick-and-mortar-vs-ecommerce-retail","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/brick-and-mortar-vs-ecommerce-retail\/","title":{"rendered":"Brick and Mortar Stores vs Online Retail"},"content":{"rendered":"\n\n<p><span style=\"font-size: 22px;\"><strong>Do people still love to shop in brick and mortar stores?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve got your phone in hand and you look down and think, \u201cI could really use new shoes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You unlock the screen, tap on the app, swipe here, swipe there, click and purchase. It\u2019s easy and convenient, but there\u2019s something more essential missing&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you compare brick and mortar vs eCommerce, there are lots of pros on both sides. But one thing is for certain: technology hasn\u2019t made the human touch obsolete (yet).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do brick and mortar stores do that helps them compete with the ever-growing percentage of retail sales online? Find out below &#8211; plus, get the top eCommerce vs brick and mortar statistics of 2019!<\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">What does a brick and mortar store mean?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When somebody refers to a brick and mortar store, they\u2019re talking about a physical storefront where business transactions are conducted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may have seen reports over the past few years about a \u201cretail apocalypse\u201d, where thousands of small brick and mortar retailers have been forced to close shop because they face such intense <\/span><a href=\"https:\/\/www.become.co\/blog\/how-to-compete-with-big-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">competition from big corporations<\/span><\/a><span style=\"font-weight: 400;\"> and online sales. While there\u2019s some data to back up those claims, it\u2019s still clear that small storefront retailers have yet to drop out of the race and have been adapting to the new digital environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, while many people may assume that the interactions at brick and mortar stores are between two people, the development of <\/span><a href=\"https:\/\/www.become.co\/blog\/retail-technology-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">retail technology trends<\/span><\/a><span style=\"font-weight: 400;\"> has resulted in more and more business being delegated to automated systems that reduce dependence on human employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The physical storefront is slowly but surely adopting technology to streamline the business, which is turning it into something of a hybrid between what retail used to look like and the full-on digitalization of the retail industry. That brings us to eCommerce.<\/span><\/p>\n\n<p>[bctt tweet=&#8221;The physical storefront is slowly but surely adopting #technology to streamline the #business, which is turning it into something of a hybrid&#8230;&#8221; username=&#8221;Become_co&#8221;]<\/p>\n\n<blockquote>\n<p><b>Side note:<\/b><span style=\"font-weight: 400;\"> Brick and mortar stores oftentimes face big seasonal changes in their business, which can mean serious challenges for extended periods of time. If that sounds familiar, <a href=\"http:\/\/www.become.co\/business-loans\/\" target=\"_blank\" rel=\"noopener noreferrer\">business loans<\/a> can help keep you overcome those slow times of the year.<\/span><\/p>\n\n<p>Of course, the type of store you run will affect the kind of <a href=\"https:\/\/www.become.co\/loans-by-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">industry loans<\/a> you, as well as the specific circumstances that you find yourself in. Weigh your options carefully in order to choose the right funding solution for your business.<\/p>\n\n<p><span style=\"font-weight: 400;\">Also, be sure to read up on <\/span><a style=\"font-size: inherit;\" href=\"https:\/\/www.become.co\/blog\/5-tactics-for-business-seasonal-survival\/\" target=\"_blank\" rel=\"noopener noreferrer\">off-season survival tactics<\/a><span style=\"font-size: inherit;\"> that other business owners use to get through cash flow droughts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n\n<p><span style=\"font-weight: 400;\">In this age of digital technology that we live in, it\u2019s no longer enough to say that \u2018you run a retail business\u2019, since that now includes eCommerce (a.k.a. online retail or e-tail) businesses also.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As opposed to brick and mortar stores, eCommerce businesses run their operations entirely through digital means. The idea may seem foreign to veterans in the retail industry &#8211; if you\u2019re still unfamiliar with the concept, now is the time to get caught up on recent <\/span><a href=\"https:\/\/www.become.co\/blog\/top-ecommerce-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eCommerce trends<\/span><\/a><span style=\"font-weight: 400;\"> and online shopping statistics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the two ideas laid out, you may be wondering how they compare. We were just getting to that &#8211; keep reading for a breakdown of brick and mortar vs eCommerce.<\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">Online shopping vs in-store shopping statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot to consider when comparing shopping online vs in-store, but research is providing insights that help us track how both parts of the retail industry perform. We promised you the top eCommerce vs brick and mortar statistics of 2019, and here they are.<\/span><\/p>\n\n<p><b>Top retail sales statistics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total retail sales in July 2019 rose by <\/span><a href=\"https:\/\/www.census.gov\/retail\/marts\/www\/marts_current.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">0.7%<\/span><\/a><span style=\"font-weight: 400;\"> since the preceding month; compared to July 2018, retail sales have risen 3.4%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By the dollar amount, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/443495\/total-us-retail-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">total retail sales<\/span><\/a><span style=\"font-weight: 400;\"> already exceed $5.4 trillion and are expected to cross the $6 trillion mark by 2022<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall retail trade makes up roughly <\/span><a href=\"https:\/\/fred.stlouisfed.org\/series\/VAPGDPR\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">5.6%<\/span><\/a><span style=\"font-weight: 400;\"> of GDP<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than <\/span><a href=\"https:\/\/coresight.com\/research\/us-store-closures-2019-outlook-no-light-at-the-end-of-the-tunnel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">5,500<\/span><\/a><span style=\"font-weight: 400;\"> brick and mortar stores closed in 2018; that number is projected to rise by 23% in 2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The percentage of retail sales online is predicted to reach nearly <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379112\/e-commerce-share-of-retail-sales-in-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">12.5%<\/span><\/a><span style=\"font-weight: 400;\"> by 2020, compared to only 9% in 2017<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Since the year 2001, online retail sales have grown by <\/span><a href=\"https:\/\/economics.cmail19.com\/t\/ViewEmail\/d\/22004D50545F6E152540EF23F30FEDED\/2A6E6DC8366E6655F1E87EB810D8F10A\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">300%<\/span><\/a><\/li>\n<\/ul>\n\n<p><b>Top retail consumer statistics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bigcommerce.com\/press\/releases\/bigcommerce-survey-shows-americans-consider-online-shopping-essential\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">67%<\/span><\/a><span style=\"font-weight: 400;\"> of Millennials (and 56% of Gen X-ers) report a preference for eCommerce shopping over in-store shopping<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than <\/span><a href=\"https:\/\/www.retaildive.com\/news\/why-many-shoppers-go-to-stores-before-buying-online\/441112\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">55%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers reported visiting a store prior to purchasing online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spending online among men was reported to be nearly <\/span><a href=\"https:\/\/www.bigcommerce.com\/press\/releases\/bigcommerce-survey-shows-americans-consider-online-shopping-essential\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\"> higher than that of women<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/statistics\/809665\/us-online-users-shopping-reach-by-device\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">35%<\/span><\/a><span style=\"font-weight: 400;\"> of online adults shop online exclusively through their smartphones<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/statistics\/676358\/reasons-online-shoppers-prefer-to-shop-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers choose to shop online to save themselves time<\/span><\/li>\n<\/ul>\n\n<blockquote>\n<p><b><i>Bonus stat: <\/i><\/b><a href=\"https:\/\/www.occstrategy.com\/media\/1285\/the-talking-shop_uk.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">36%<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> of people who own a smart speaker have made more than one purchase through voice-order<\/span><\/i><\/p>\n<\/blockquote>\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9133\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/GettyImages-620972886-min.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/GettyImages-620972886-min.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/GettyImages-620972886-min-300x200.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/GettyImages-620972886-min-768x512.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/GettyImages-620972886-min-1200x800.jpg 1200w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/GettyImages-620972886-min-405x270.jpg 405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n\n<h2><span style=\"font-weight: 400;\">Can brick and mortar stores survive?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that small business brick and mortar stores face stiff competition from big corporations and online retailers &#8211; online shopping statistics speak for themselves. But don\u2019t count them out just yet!<\/span><\/p>\n<p><b>Here are some of the top ways that in-store shopping is staying in the fight:<\/b><\/p>\n\n<h3><span style=\"font-weight: 400;\">1. Build strong customer relationships<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re comparing eCommerce sales vs retail sales in physical storefronts, one of the clearest advantages of storefronts is the value of human interaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, more than <\/span><a href=\"https:\/\/explore.sitel.com\/cx-survey-whitepaper\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers prefer interacting with a human when they reach out for customer service, compared to 9% who prefer digital assistance. There are differences between generations, with 79% of Baby Boomers reporting a preference for human customer support and 66% of Millennials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s also the value of building personal relationships with customers that doesn\u2019t manifest immediately. <\/span><a href=\"http:\/\/www2.bain.com\/Images\/Value_online_customer_loyalty_you_capture.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Bain and Company<\/span><\/a><span style=\"font-weight: 400;\"> finds that, on average, returning customers spend almost 70% more in months 31-36 of their relationship with a company than they do in the first six months of the shopping relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, maintaining good customer relations pays off in the long run, which makes it all the more important that small business owners work on <\/span><a href=\"https:\/\/www.become.co\/blog\/5-ways-improve-customer-experience-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">improving customer experience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding big retailers, it\u2019s no secret that popular corporate logos have a knack for \u2018eclipsing\u2019 the individual faces that actually work in the business. Apart from the lack of personality, corporations will typically lack the level of professional advice that customers can get at a small brick and mortar retailer. Offering a wide variety of products isn&#8217;t always a good thing; the more limited variety of products that are offered at smaller retailers can be looked at as an advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We get to that in the next point.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">2. Put your eggs in one basket<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That\u2019s not a typo &#8211; hear us out! We aren\u2019t suggesting that you should open a store where you sell only one service or product. A fair bit of diversity is important, of course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But have you ever considered that corporate retailers like WalMart offer such a broad variety of products that it may be seen as a disadvantage?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling everything from fishing bait to patio furniture makes it difficult for employees to provide deep insights into the details of any of those products. If a customer is looking to make a big purchase and has questions, wishy-washy answers &#8211; or no answers at all &#8211; will leave them unimpressed, to say the least.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point is that brick and mortar stores can choose to specialize in one area and will be able to give much more valuable advice on which products are right for each customer\u2019s needs. A narrower spread of inventory in comparison with that of WalMart or other big competitors isn\u2019t necessarily a bad thing if you\u2019re able to prove the value of your expertise to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, the reputation you build as an expert will go a long way when it comes to building your local network. Which brings us to our final point!<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">3. Network with your neighbors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can slip a flyer under your next-door neighbor\u2019s door, but that\u2019s not exactly what we\u2019re getting at here. We\u2019re referring to making meaningful connections with other small businesses around your area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizing promotions and special deals with other local businesses isn\u2019t only mutually beneficial from a financial standpoint, but will also solidify your role as a valuable addition to your community. For example, if you own a brick and mortar store where you sell home furniture, you can build a partnership with local real estate agencies who can recommend your business to new homeowners (and you can advertise for them in your establishment in exchange).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can sometimes feel like the competition that brick and mortar stores face is a good reason to be cautious while dealing with other companies. But it\u2019s crucial not to limit your opportunities to grow and strengthen your business out of fear of the big bad corporation. In fact, <\/span><a href=\"https:\/\/www.become.co\/blog\/how-to-find-business-partner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">forming partnerships<\/span><\/a><span style=\"font-weight: 400;\"> with other local businesses can act as a strong defense against the threat that corporate retailers pose.<\/span><\/p>\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1405\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2017\/11\/iStock-597267824.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2017\/11\/iStock-597267824.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2017\/11\/iStock-597267824-300x200.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2017\/11\/iStock-597267824-768x512.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2017\/11\/iStock-597267824-405x270.jpg 405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n\n<h3><b>Bonus Tip<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t get too wrapped-up in the \u2018online sales vs retail sales\u2019 debate. Either way, obstacles will arise that will require additional funding to overcome. Maybe you need <\/span><a href=\"https:\/\/www.become.co\/business-equipment-loans\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">equipment financing<\/span><\/a><span style=\"font-weight: 400;\"> to replace machinery. Perhaps you need help with <\/span><a href=\"https:\/\/www.become.co\/blog\/business-disaster-recovery\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">disaster recovery<\/span><\/a><span style=\"font-weight: 400;\">. Or it could be that you have lots of <\/span><a href=\"https:\/\/www.become.co\/blog\/unpaid-invoices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">unpaid invoices<\/span><\/a><span style=\"font-weight: 400;\"> piling up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever it may be, it\u2019s important to point out that banks reject more than <\/span><a href=\"https:\/\/www.ondeck.com\/industrypulse\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of small business loan applications, so why try your luck against such difficult odds? Avoid the stress and keep your credit score steady with Become.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the power of financial technology, <\/span><a href=\"http:\/\/www.become.co\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Become<\/span><\/a><span style=\"font-weight: 400;\"> provides you with the tools to improve your funding chances, and a marketplace where you get to compare and choose the optimal funding option for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, Become\u2019s proprietary <\/span><a href=\"http:\/\/www.become.co\/blog\/lendingscore\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">LendingScore\u2122<\/span><\/a><span style=\"font-weight: 400;\"> technology gives small business owners unique insights into their financial profile that helps them understand how lenders see them. That\u2019s a level of transparency that\u2019s unprecedented in the business lending industry.<\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">Will eCommerce stores continue to grow?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online shopping vs in-store shopping statistics point to one answer: yes, eCommerce will continue to grow. Over the past 19 years alone, online retail sales have increased in volume by <\/span><span style=\"font-weight: 400;\">300%<\/span><span style=\"font-weight: 400;\">! And at the same time, department store sales have dropped by nearly 50%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you combine that with the statistics cited above that show nearly 70% of Millennials preferring to make purchases online, it points towards a future where consumers will conduct the vast majority of their shopping and buying through eCommerce. So what does that mean for brick and mortar stores?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though online shopping is expected to grow, that doesn\u2019t mean that physical storefronts will disappear altogether. Lots of brick and mortar stores are making good use of retail trends to stay competitive. That includes multi-channel selling, where the business is conducted not only in person but is expanded so that customers can buy directly through their website, through social media platforms, and also through bigger eCommerce marketplaces such as Shopify, Amazon, and eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no rule against combining the best of both worlds!<\/span><\/p>\n<blockquote>\n<p><strong>Pro tip: <\/strong>While different e-commerce platforms each have their perks, one of the biggest pluses of selling on Shopify is having access to <a href=\"https:\/\/www.become.co\/shopify\/landing\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=brick-and-mortar-vs-ecommerce-retail\">BeProfit \u2013 Profit Tracker<\/a>.<\/p>\n<p>BeProfit is a cutting-edge Shopify profit calculator that makes it effortless to track and monitor your store\u2019s expenses and profit margins. The app gives you a full breakdown of all of your expenses so you can spot where to make improvements to your store\u2019s budget.<\/p>\n<p>Try the BeProfit Shopify calculator, <a href=\"https:\/\/www.become.co\/shopify\/landing\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=brick-and-mortar-vs-ecommerce-retail\">here<\/a>.<\/p>\n<\/blockquote>\n\n<h2>Bottom line<\/h2>\n<p><span style=\"font-weight: 400;\">If brick and mortar stores want to remain a force to be reckoned with, they\u2019ll have to stay up-to-date with trends in the retail industry more generally, which includes eCommerce trends as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even by offering the most basic of eCommerce functions such as &#8216;buy-online and pick-up in store&#8217;, brick and mortar stores can give customers what they like from the world of online shopping while maintaining the advantages that the physical storefront.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The boundaries between shopping online vs in-store continue to blur as brick and mortar stores bring more technology into the mix. If that pattern continues, you won&#8217;t need to worry about saying farewell to brick and mortar stores in the near future!<\/span><\/p>\n\n<p><a href=\"https:\/\/www.become.co\/apply\/?k=blogbanner\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-10311 size-medium\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/Component-11-1-300x120.jpg\" alt=\"\" width=\"900\" height=\"360\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/Component-11-1-300x120.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/Component-11-1-768x307.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/Component-11-1-1200x480.jpg 1200w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/Component-11-1-604x242.jpg 604w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/09\/Component-11-1.jpg 1024w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do people still love to shop in brick and mortar stores? You\u2019ve got your phone in hand and you look down and think, \u201cI could really use new shoes.\u201d You unlock the screen, tap on the app, swipe here, swipe there, click and purchase. It\u2019s easy and convenient, but there\u2019s something more essential missing&#8230; When [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,446,114,1,12],"tags":[306,299,305],"class_list":["post-9113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aus-resources","category-e-commerce","category-small-business-wisdom","category-uncategorized","category-us-resources","tag-customer-experience","tag-ecommerce","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brick and Mortar Stores vs Online Retail - Business Funding Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.become.co\/blog\/brick-and-mortar-vs-ecommerce-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brick and Mortar Stores vs Online Retail - Business Funding Blog\" \/>\n<meta property=\"og:description\" content=\"Do people still love to shop in brick and mortar stores? You\u2019ve got your phone in hand and you look down and think, \u201cI could really use new shoes.\u201d You unlock the screen, tap on the app, swipe here, swipe there, click and purchase. 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