{"id":4177,"date":"2019-01-29T16:59:49","date_gmt":"2019-01-29T14:59:49","guid":{"rendered":"https:\/\/www.lending-express.com\/blog\/?p=4177"},"modified":"2019-06-10T15:09:09","modified_gmt":"2019-06-10T12:09:09","slug":"how-improve-website-seo-ranking","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/how-improve-website-seo-ranking\/","title":{"rendered":"6 Ways to Improve Your Website\u2019s SEO & Ranking Positions"},"content":{"rendered":"\n

As a business owner, the internet is one of your most useful resources when it comes to reaching customers. According to a <\/span>study<\/span><\/a> by Advanced Web Ranking, more than 70% of searches on Google resulted in a page-one organic click. That\u2019s huge!<\/span><\/p>\n\n

In plain English – paying for Google ads simply won\u2019t cut it if you want your business to excel online. You\u2019ll have to sharpen up on your SEO routine in order to get the biggest benefit out of your online presence. Discover how to raise your website ranking just below…<\/span><\/p>\n

SEO 101: What is SEO?<\/span><\/h2>\n\n

Whenever you type a query into your internet browser, search engine optimization (SEO) is the reason you see certain websites appear higher than others on the results list of search engines such as Google and Bing. It should go without saying that those sites which appear closest to the top of the results list will have a great advantage over all of the other websites underneath them.<\/span><\/p>\n\n

Obtaining and maintaining that top position is not something that happens by luck or chance. Far from it! There are many aspects of a website that impact its standing on the search engine results list, and those determining factors can be tweaked and adjusted to optimize your search engine \u2018performance\u2019. <\/span><\/p>\n\n

By now you\u2019re probably wondering how to improve SEO ranking on Google. That\u2019s what we\u2019re going to explain here, so keep reading to find out how to become an SEO expert…<\/span><\/p>\n

How can SEO improve my site\u2019s ranking?<\/span><\/h2>\n\n

The reason SEO is so important to your site\u2019s ranking is that it helps your business earn the trust of potential customers. While paid ads will appear at the top of the results, they are clearly marked as advertisements and are far less appealing to the normal web-browsing individual; the Advanced Web Ranking study also found that <\/span>Google ads receive less than 15% of all the traffic<\/span><\/i> coming from online searches.<\/span><\/p>\n\n

\u2018Going organic\u2019 is the key. The value of organic search results is far greater than the dollar amount any business may choose to invest in PPC (pay per click) or SEM (search engine marketing). Authenticity will bring in the clicks and the customers, way more than the \u2018easy\u2019 way of paying your way to the top of the results column.<\/span><\/p>\n\n

Follow these 6 steps to earn your stripes and improve SEO for your business.<\/span><\/p>\n\n

1. Improve page loading speed<\/span><\/h3>\n

Apart from the fact that nobody likes to waste their time watching a web page take forever to load, Google actually penalizes those websites that load more slowly. <\/span><\/p>\n\n

Your website ranking will suffer as a result of taking too long to load. Customers want you to provide your services in a prompt manner, and so your website\u2019s loading speed will be the first indicator of what customers can expect from your business.<\/span><\/p>\n\n

Taking more than approximately 3 seconds will likely result in your potential customer taking his or her search elsewhere. And while the culture of instant-gratification has its downsides, it doesn\u2019t appear to be changing or disappearing anytime soon. Improving your webpage loading speed is one way how to rank higher on Google.<\/span><\/p>\n\n

Increase loading speed by:<\/b><\/p>\n\n