{"id":4065,"date":"2019-01-15T16:05:02","date_gmt":"2019-01-15T14:05:02","guid":{"rendered":"https:\/\/www.lending-express.com\/blog\/?p=4065"},"modified":"2021-08-19T10:09:06","modified_gmt":"2021-08-19T07:09:06","slug":"how-to-grow-your-small-business-in-2021","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/how-to-grow-your-small-business-in-2021\/","title":{"rendered":"How to Grow Your Small Business in 2021"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Just because you\u2019re running a small business, doesn\u2019t mean it has to stay that way. With the start of the new year, now is a great time to plan and seek out business expansion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how to grow your business or considering <\/span><a href=\"https:\/\/www.lumi.com.au\/blog\/25-ways-to-grow-your-business-fast\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">business growth<\/span><\/a><span style=\"font-weight: 400;\">, you might be wondering: in what ways can my venture expand? And how can I achieve this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019re going to delve into this topic and tell you everything you need to know about expanding your small business in 2021.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why Grow Your Small Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While expansion isn\u2019t compulsory, it is a popular option for many small businesses due to the following advantages it offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reaching new markets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increasing your customer base<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developing additional income streams<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to purchase greater stock or resources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The generation of greater sales and profit (and therefore, greater <\/span><a href=\"https:\/\/www.lumi.com.au\/blog\/working-capital\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">working capital<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reducing external risks, such as competition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Greater influence over the market price<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Higher cash flow, which can be invested back into your business<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Types of Small Business Growth Strategies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wondering how to grow a business? There are 5 different types of small business growth strategies that small businesses should use when looking to grow. Below, we discuss each strategy in more detail, along with what it involves.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Market Penetration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Market penetration simply includes expanding your consumer base in an already established market. Out of all of the types of business expansion, it isn\u2019t only the most affordable but is also the most popular among SMEs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With market penetration, businesses aim to increase their overall market share through tactics such as advertising, marketing, and price changes. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Market Expansion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Market expansion involves offering a product or service to a wider section of an existing market or a new market altogether. Most often, small businesses will seek out new territory or demographic in order to expand their customer base.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Product Expansion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to how to expand small business opportunities, product expansion is a great area to focus on. By keeping your base market but adding new products or services you can further appeal to your existing customers. This could even include something as small as an upgrade, revision, or adding a new product entirely<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Diversification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Diversification is when a business enters into a new market or industry in which they don\u2019t currently operate, while also creating a new product for that new market. It is perhaps the riskiest model of business expansion and requires plenty of in-depth market research before taking the plunge.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Acquisition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Business acquisition is when you acquire a company, usually a competitor, to further strengthen your own business. An acquisition occurs when a buying company obtains more than 50% ownership in the target company.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5 Tips for Business Growth in 2021<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there are endless opportunities for business expansion, we\u2019ve narrowed these down to 5 of the most popular tips to help improve your chances of success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Embrace Automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, automation is the key to quickly scaling and growing your SME. This allows you to take important, but repetitive tasks (such as a sales funnel, for example) and completely automate the process, freeing up some of your own time. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Be Aware of Your Competition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While we don\u2019t recommend you follow everything your competitors are doing (as this will never help you stand out from the pack), it is advised that you keep on top of who they are and what strategies they\u2019re employing. Thoroughly research your competition and determine what it is that you already offer (or can offer) that they don\u2019t.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Don\u2019t Forget Your Existing Customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some people are so focused on how to expand small business opportunities that they forget about their existing customers and the opportunity under their nose. If you don\u2019t already have systems in place to <\/span><a href=\"https:\/\/www.become.co\/blog\/5-customer-retention-strategies-for-winning-back-dormant-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">nurture your existing customers<\/span><\/a><span style=\"font-weight: 400;\">, then you\u2019d better do so ASAP. After all, it costs up to three times more money to acquire new customers than it does to sell something to an existing customer. With an effective strategy like this in place, you can then have more flexibility and cash flow to acquire new customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Form Strategic Partnerships<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This will take some additional research and groundwork, but if you\u2019re able to form strategic partnerships with other key places in your industry or market, then it can open a whole new world of customers, sales, and profit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Think About What You Can Offer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the key strategies for business expansion is offering additional value to your customers. Think about your target audience, as well as what their pain points are. What complementary products or services can you offer to your market to help them overcome these pain points?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know the key elements on how to grow a business that will lead to successful business growth, there\u2019s no reason why you can\u2019t expand your small business in 2021. Best of luck!<br><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr>\n<p><strong><i>This guest post was written by Melanie Doncas of Lumi Finance.<\/i><\/strong><i><span style=\"font-weight: 400;\"><br><\/span><\/i><\/p>\n<div class=\"col-lg-3\"><i><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-4068 size-large\" style=\"border-radius: 130px; width: 99px; box-shadow: 0 3px 13px #00000038;\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/01\/Melanie-Doncas-Portrait-1-887x1024.jpg\" alt=\"\" width=\"640\" height=\"739\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/01\/Melanie-Doncas-Portrait-1-887x1024.jpg 887w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/01\/Melanie-Doncas-Portrait-1-260x300.jpg 260w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/01\/Melanie-Doncas-Portrait-1-768x887.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/01\/Melanie-Doncas-Portrait-1-234x270.jpg 234w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2019\/01\/Melanie-Doncas-Portrait-1.jpg 693w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br><\/span><\/i><\/div>\n<div class=\"col-lg-9\" style=\"font-weight: 400; font-size: 14px;\"><span style=\"font-weight: 400; font-size: 14px;\"><br>Melanie is a content writer for&nbsp;<a href=\"https:\/\/www.lumi.com.au\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Lumi Finance<\/a>, an alternative lender in Australia who provides business loans from $5,000 &#8211; $100,000 to small-medium enterprises. Lumi&nbsp;prides itself on offering straight-forward and fully-transparent loans to give ventures the financial boost they need.<br><\/span><\/div>\n<hr>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just because you\u2019re running a small business, doesn\u2019t mean it has to stay that way. With the start of the new year, now is a great time to plan and seek out business expansion.<\/p>\n","protected":false},"author":1,"featured_media":4067,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,114,1,12],"tags":[55],"class_list":["post-4065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aus-resources","category-small-business-wisdom","category-uncategorized","category-us-resources","tag-business-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Grow Your Small Business in 2021 - Business Funding Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.become.co\/blog\/how-to-grow-your-small-business-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow Your Small Business in 2021 - Business Funding Blog\" \/>\n<meta property=\"og:description\" content=\"Just because you\u2019re running a small business, doesn\u2019t mean it has to stay that way. 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