{"id":3686,"date":"2018-12-06T16:02:59","date_gmt":"2018-12-06T14:02:59","guid":{"rendered":"https:\/\/www.lending-express.com\/blog\/?p=3686"},"modified":"2019-10-27T17:01:13","modified_gmt":"2019-10-27T15:01:13","slug":"holiday-marketing","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/holiday-marketing\/","title":{"rendered":"8 Effective Holiday Marketing Tips &#038; Ideas"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Is your business ready for the holiday season?<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">The holiday season starts with some of the biggest sales of the year on Black Friday (the Friday after Thanksgiving) and finishes with the welcoming of the New Year and the deals that so often come along with it.<\/span><\/p>\n\n<p>Chances are, you&#8217;ll face some significant seasonal changes during the coming winter months. Luckily there are<span style=\"font-weight: 400;\"> a variety of clever holiday marketing ideas at your disposal &#8211; which are better than any present you could ask for!<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Get inspired and put these 8 top holiday marketing strategies into action, and you\u2019ll be sure to have a joyful and profitable season ahead of you.<\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">Why is the holiday period so crucial for businesses?<\/span><\/h2>\n\n<p><strong>The facts speak for themselves &#8211; did you know:<\/strong><\/p>\n\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10-40% of yearly retail sales occur in the last two months of the year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consumers will spend near\u00a0<\/span><a href=\"https:\/\/www.digitalcommerce360.com\/2018\/09\/20\/holiday-e-commerce-sales-expected-to-increase-15-5-in-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">$120 billion<\/span><\/a><span style=\"font-weight: 400;\"> with online retailers alone from Nov.1 &#8211; Dec. 31<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/27\/holiday-marketing-stats\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">third of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> reported that their holiday weekend purchases were primarily driven by promotions <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">80% of shoppers are influenced by something online before making a purchase &#8211; and it largely starts with a search engine like Google or Bing, highlighting the importance of keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nearly <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/holiday-shipping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">30% of online holiday sales<\/span><\/a><span style=\"font-weight: 400;\"> are from last-minute shoppers &#8211; so it\u2019s not too late!<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Now that you know the holiday stats, you&#8217;re ready to implement the top holiday marketing ideas to make sure you get your numbers up and take advantage of the holiday season. There are many opportunities here, and most can be adapted and applied to just about any business. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Most businesses make the classic mistake of not thinking about the holidays until they\u2019ve arrived, so rather than telling you \u2018you should have started planning months ago\u2019, we&#8217;ll let you know what you can do right here, right now. There are still a few weeks for you to get your ducks in a row if you haven\u2019t already &#8211; the time to act is NOW. <\/span><\/p>\n\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9936\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/GettyImages-629306740-min.jpg\" alt=\"Holiday Marketing Ideas\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/GettyImages-629306740-min.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/GettyImages-629306740-min-300x200.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/GettyImages-629306740-min-768x512.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/GettyImages-629306740-min-1200x800.jpg 1200w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/GettyImages-629306740-min-405x270.jpg 405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n\n<h2><span style=\"font-weight: 400;\">8 effective holiday marketing ideas:<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Here we give you some of the best holiday marketing tips that can be applied to just about any business.<\/span><\/p>\n\n<p><strong>Top 8 effective holiday marketing ideas:<\/strong><\/p>\n\n<ol>\n<li data-tadv-p=\"keep\">Determine your discounts<\/li>\n<li data-tadv-p=\"keep\">Gift suggestions using email marketing<\/li>\n<li data-tadv-p=\"keep\">Include free shipping<\/li>\n<li data-tadv-p=\"keep\">Raise your holiday spirit level<\/li>\n<li data-tadv-p=\"keep\">Up your social media game<\/li>\n<li data-tadv-p=\"keep\">Make use of keywords<\/li>\n<li data-tadv-p=\"keep\">Don&#8217;t forget about staff and inventory<\/li>\n<li data-tadv-p=\"keep\">Use ads that demand attention<\/li>\n<\/ol>\n\n<h3><span style=\"font-weight: 400;\">1. Determine your discounts<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Holiday pricing strategies will need to designed differently than the <a href=\"https:\/\/www.become.co\/blog\/guide-to-pricing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing strategies<\/a> you use the rest of the year. But, before you start picking your marketing team\u2019s brain, first things first: determine the types of discounts you want to offer. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Shoppers are all looking for the best bargains in town, so you need to get creative to beat the competition.<\/span><\/p>\n\n<p><strong>You can:<\/strong><\/p>\n\n<ol>\n<li><span style=\"font-weight: 400;\">Offer one single, very valuable discount to draw-in those bargain hunters.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Decide to have a series of short-term discounts and promotions that change every few days. That way, you can get shoppers to come back, and back, and back again.<\/span><\/li>\n<\/ol>\n\n<h3><span style=\"font-weight: 400;\">2. Gift suggestions using email marketing<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Consumers&#8217; email inboxes are going to be bursting over the holiday season, and they\u2019re going to get used to hitting the \u2018delete\u2019 button. You need to make sure your gift suggestions are unique and stand out from the crowd.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Prepare your email campaign ASAP, offering &#8216;the best gift ideas&#8217; and better yet, offer discounts for bundled purchases. <\/span><span style=\"font-weight: 400;\">When it comes to email marketing in the holiday season, email subject lines need to catch eyes. A bit of quirkiness can go a long way.<\/span><\/p>\n\n<p><b>Example email subject lines to catch attention:<\/b><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">[First Name] &#8211; this is NOT just another holiday promotion clogging up your inbox<\/span><\/li>\n<li><span style=\"font-weight: 400;\">HOHO-Hold Your Horses! Use this Coupon to Jingle Your Way to Savings!<\/span><\/li>\n<\/ul>\n\n<p>You get the idea.<\/p>\n\n<h3><span style=\"font-weight: 400;\">3. Include free shipping<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Holiday promotion ideas can also include shipping discounts. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">It\u2019s predicted that more than <\/span><a href=\"https:\/\/www.practicalecommerce.com\/4-predictions-for-2018-holiday-shopping-season\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">half of holiday orders<\/span><\/a> <span style=\"font-weight: 400;\">will include free shipping. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">You know what that means &#8211; if you\u2019re an <a href=\"https:\/\/www.become.co\/blog\/top-ecommerce-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce<\/a> business owner, make sure you\u2019re keeping up with your competition. If your competitor offers free shipping and you don\u2019t, it\u2019s pretty obvious which one the customer will choose.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">There&#8217;s no use in having free shipping and no one realizing until they get to the check-out page. Make sure your customers know about it. Pop it in your marketing emails and shout it out to the world. <\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">4. Raise your holiday spirit level<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Give customers what they want &#8211; after all, <a href=\"https:\/\/www.become.co\/blog\/5-ways-improve-customer-experience-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a> can make all the difference to your business&#8217;s success. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Whether it\u2019s adding decorations in your shop&#8217;s windows or restyling your website for the holiday, let it go, let it gooo!<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\"><br \/><img decoding=\"async\" class=\"aligncenter wp-image-3691 size-full\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/let_it_go_by_yoshia_k-d78olea.png\" alt=\"\" width=\"450\" height=\"250\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/let_it_go_by_yoshia_k-d78olea.png 450w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/let_it_go_by_yoshia_k-d78olea-300x167.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/><\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">If your business sells physical products, you can offer a special holiday gift-wrapping service. Providing services? Decorate your work truck to make it shine with festivity! Leave your customers with a smile on their faces and you&#8217;ll make a mark they&#8217;ll be sure to remember.<\/span><\/p>\n\n<blockquote>\n<p><span style=\"font-weight: 400;\">When a lack of funds stands in the way of making your business stand out, <\/span><a href=\"https:\/\/www.become.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Become<\/span><\/a> is there to help improve your access to the <span style=\"font-weight: 400;\">business loans that will suit your needs.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">You&#8217;ll also get the advantage of a personalized LendingScore\u2122 Dashboard, where you&#8217;ll gain access to unique insights into your business&#8217;s financial profile that will assist you in continuously improving your funding odds.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<\/blockquote>\n\n<h3><span style=\"font-weight: 400;\">5. Up your social media game<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Of course, you\u2019ll want to increase your social media presence gearing up to the holidays. The top three social media platforms will likely be coming to mind (i.e. Facebook, Twitter, and Instagram). Yes, those popular platforms generally prove to be extremely useful for <a href=\"https:\/\/www.become.co\/blog\/social-media-marketing-for-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing<\/a>.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">That said, we suggest looking into more niche social media channels like Quora, Reddit and Pinterest. Why? We&#8217;re glad you asked! Those channels are often forgotten, but they\u2019re riddled with customers waiting for you to grab their attention. The bottom line is: choose a channel best suited to your product or service, and get marketing. <\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">6. Make use of keywords<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Seeing as 80% of shoppers are influenced by something online before making a purchase, you\u2019ll want to <a href=\"https:\/\/www.become.co\/blog\/how-improve-website-seo-ranking\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve your website SEO<\/a> (search engine optimization). Nowadays, we\u2019re all walking around with a personal shopper, teeming with reviews and recommendations (aka our smartphones). Who isn\u2019t guilty of searching for Google reviews on certain products\/services before purchasing them? <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">That&#8217;s why SEO is so important for your business. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">You\u2019ll want to make sure that when someone is looking for your type of product or service, yours will right at the top of the search results. <\/span><\/p>\n\n<blockquote>\n<p><span style=\"font-weight: 400;\"><strong>Side note:<\/strong> SEO is a slow process, we want to be real with you here, you won\u2019t see immediate results. But give it some time and you\u2019ll see your efforts paying off in a few months down the line. At the very least, you&#8217;ll be more prepared for next year\u2019s holiday season.<\/span><\/p>\n<\/blockquote>\n\n<h3><span style=\"font-weight: 400;\">7. Don\u2019t forget about staff and inventory<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">It\u2019s <\/span><i><span style=\"font-weight: 400;\">always <\/span><\/i><span style=\"font-weight: 400;\">crazier than you can remember!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Make sure you have enough staff (even if that means hiring some extra hands just for the holiday season). Increased activity will mean more stress on current employees who may not be able to cope with the added pressure.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Customers don\u2019t like excuses \u2018order volume is high so you may experience slower response times\u2019 &#8211; that simply won\u2019t cut it, especially when customers\u00a0 need to give those gifts very soon!\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">They certainly won\u2019t be happy if you run out of stock, and neither will you. There\u2019s nothing worse than having the leads and not having the product to sell to them!<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Running out of stock is not only bad for your reputation in the short-run, but it can also result in a lot of unwanted negative reviews which can harm the future of your business. Make sure you don\u2019t get yourself into this sticky situation &#8211; be prepared for the influx of customers.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">If you need an <a href=\"https:\/\/www.become.co\/business-line-of-credit\/\" target=\"_blank\" rel=\"noopener noreferrer\">line of credit<\/a><\/span><span style=\"font-weight: 400;\"> to cover inventory costs or an <a href=\"http:\/\/www.become.co\/unsecured-business-loans\/\">unsecured business loan<\/a><\/span><span style=\"font-weight: 400;\"> to hire more employees, now is the time to act! With Become you can compare lenders, get matched, and choose the right one for your needs.<\/span><\/p>\n\n<h3><span style=\"font-weight: 400;\">8. Use ads that demand attention<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">There is something for everyone, the sky&#8217;s truly the limit during the holiday season, so it\u2019s time to get those creative juices flowing! Play on emotion, tap into nostalgia. Users aren\u2019t just shopping for gifts, but for memories. <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Make sure to take advantage of retargeting ads as well. You\u2019ve probably forgotten about that shopping cart you created last week or the item you put on your wishlist months ago. A retargeting ad is a gentle reminder that that product is still sitting there.<\/span><\/p>\n\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n\n<p>The holiday season presents many opportunities for small business owners to expand their reach, draw in new customers, and give their sales a well-needed boost. Make the most of the holiday marketing ideas listed here and you&#8217;ll be watching your business bloom even when the weather outside is frightful!<\/p>\n\n<h6><b><i><span style=\"font-weight: 400;\"><br \/><\/span>Disclaimer: The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.<\/i><\/b><\/h6>\n\n","protected":false},"excerpt":{"rendered":"<p>Is your business ready for the holiday season? The holiday season starts with some of the biggest sales of the year on Black Friday (the Friday after Thanksgiving) and finishes with the welcoming of the New Year and the deals that so often come along with it. Chances are, you&#8217;ll face some significant seasonal changes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,1,12],"tags":[41,89,385],"class_list":["post-3686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aus-resources","category-uncategorized","category-us-resources","tag-cash-flow","tag-marketing","tag-seasonal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Effective Holiday Marketing Tips &amp; Ideas - Business Funding Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.become.co\/blog\/holiday-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Effective Holiday Marketing Tips &amp; Ideas - Business Funding Blog\" \/>\n<meta property=\"og:description\" content=\"Is your business ready for the holiday season? 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