{"id":3653,"date":"2018-12-04T17:13:05","date_gmt":"2018-12-04T15:13:05","guid":{"rendered":"https:\/\/www.lending-express.com\/blog\/?p=3653"},"modified":"2019-04-11T11:01:57","modified_gmt":"2019-04-11T08:01:57","slug":"guide-to-creating-recurring-business-revenue-streams","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/guide-to-creating-recurring-business-revenue-streams\/","title":{"rendered":"Guide to Creating Recurring Business Revenue Streams"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you set up your business you knew that it wouldn\u2019t be smooth sailing &#8211; there\u2019d be ups and downs, but you hoped that you could at least get yourself a steady baseline revenue, where you knew every month you\u2019d have at least X amount of dollars to get you by.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you\u2019re in business, you realize that this isn\u2019t so easy to achieve. How do you get a recurring revenue? <\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">What is recurring revenue?<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">First, what is monthly recurring revenue? Monthly recurring revenue is the portion of your business\u2019s revenue that is very likely to continue into the future. It\u2019s your \u2018base-line\u2019 so to speak. It\u2019s predictable, it\u2019s stable and it\u2019s pretty much security in a jar. <\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">How to create recurring revenue:<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">When creating a recurring revenue stream, you\u2019re finding a way that you\u2019re business can steadily function without you being the direct salesman and making things happen. But how? There are many ways to do this, but in this post, we\u2019ll be focusing on one very effective way of creating a recurring payment revenue, which is &#8211; drum roll, please\u2026<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">A subscription model <\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">When you think of a subscription, what comes to mind?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Probably your daily newspaper delivered to your doorstep by the local paperboy, or maybe your monthly National Geographic magazine delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those are the origins of the subscription model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subscriptions then extended to household staples like milk and orange juice, and nowadays you can get almost anything on a subscription basis, even razor blades and q-tips!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recurring revenue businesses include Amazon, which offers a \u2018Subscribe &amp; Save\u2019 option whereby you can sign up to get automatic deliveries of your favorite items (or items that you generally repeat purchase) at a 15% discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to data from a 2018 study from <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/high-tech\/our-insights\/thinking-inside-the-subscription-box-new-research-on-ecommerce-consumers\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">McKinsey &amp; Company<\/span><\/a><span style=\"font-weight: 400;\">, 15% of online shoppers have signed up to one or more product subscriptions. This gives customers the option of subscribing to your product or service at a discount which is a great way to guarantee a recurring revenue stream!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you should still offer customers a one-time purchase option, but when the subscription model comes at a discounted price per product, customers will find this hard to resist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carry on reading to learn more about how subscriptions can help your business and customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a subscription?<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">A subscription is a sales arrangement whereby customers receive products or services at set intervals for a set price per interval. Often, each sale will be at a friendly and tempting discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you start thinking inside the subscription box, you can really get creative with this, the options are literally endless. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right now the subscription market is boom boom booming, growing by <\/span><a href=\"https:\/\/www.forbes.com\/sites\/louiscolumbus\/2018\/03\/04\/the-state-of-the-subscription-economy-2018\/#2c95076153ef\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">more than 100%<\/span><\/a><span style=\"font-weight: 400;\"> a year over the last five years!<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3675 aligncenter\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/iStock-900420194-1-1024x640.jpg\" alt=\"\" width=\"611\" height=\"382\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/iStock-900420194-1-1024x640.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/iStock-900420194-1-300x188.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/iStock-900420194-1-768x480.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/iStock-900420194-1-432x270.jpg 432w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/iStock-900420194-1.jpg 1296w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Even if you think your business isn\u2019t the best fit for subscriptions, you might just be surprised. This model works for <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">types of online businesses, offline businesses, retailers and service providers in industries across the board. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you run a beauty parlor, you could offer customers the opportunity to subscribe to a monthly manicure at a discounted price if they sign up for yearly subscription billing or an indefinite subscription that they can cancel at any time.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of subscriptions<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">There are so many benefits of setting up a subscription billing option for both you and your customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Benefits for business owners <\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Predictable, recurring revenue<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased customer loyalty<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opportunities to upsell or cross-sell<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Benefits to customers <\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discounts<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convenience<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost-effective way of reducing bank charges or transaction fees<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Popular types of subscriptions<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">As mentioned, you can really get creative with your subscriptions. These are some of the most popular variations:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Product subscriptions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The simplest and most common subscription type is to offer your product or service on a \u2018Subscribe &amp; Save\u2019 basis. Your customer signs up, pays automatically at each interval and receives your product or service at a discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple and effective.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Subscription boxes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Subscription boxes were a huge trend in 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are they exactly and how does it work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a monthly fee, a customer will complete a quick survey about their specific preferences and will receive a box filled with surprise goodies to match their tastes every month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can work well for so many industries!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Recurring revenue business ideas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are tonnes of recurring revenue business ideas out there!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here\u2019s one unique idea on the house. If you own a coffee shop, you could offer subscription boxes of coffee beans and other cafe-related goodies. Perhaps even a card that gives them 10 coffees a month at a discounted price? <\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/www.become.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Become<\/span><\/a><span style=\"font-weight: 400;\">, we may be dedicated to finding the perfect <a href=\"https:\/\/www.become.co\/unsecured-business-loans\/\" target=\"_blank\" rel=\"noopener noreferrer\">unsecured business loan<\/a> for business owners but we are also dedicated sweet tasters. Hear us out! We\u2019ve subscribed to recurring revenue businesses such as <\/span><a href=\"https:\/\/www.universalyums.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Universal Yums &#8211;<\/span><\/a> t<span style=\"font-weight: 400;\">hey send us a surprise box of snacks from a different country every single month. Then it\u2019s every man for himself as we grab the goodies \ud83d\ude42<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-3662\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/yums-box-1.jpg\" alt=\"\" width=\"338\" height=\"319\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/yums-box-1.jpg 379w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/yums-box-1-300x283.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/yums-box-1-286x270.jpg 286w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><img decoding=\"async\" class=\"alignnone wp-image-3661\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/grabbign-goodioes-1-1024x851.jpeg\" alt=\"\" width=\"383\" height=\"318\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/grabbign-goodioes-1-1024x851.jpeg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/grabbign-goodioes-1-300x249.jpeg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/grabbign-goodioes-1-768x638.jpeg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/grabbign-goodioes-1-325x270.jpeg 325w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/12\/grabbign-goodioes-1.jpeg 1199w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><br \/>\n<\/span><em><strong>Source<\/strong>: Become Offices &#8211; employees fighting over Universal Yums!<\/em><\/p>\n<p><b>Other recurring revenue business ideas include:<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Membership sites <\/b><span style=\"font-weight: 400;\">&#8211; perhaps you have an information providing website, where you can encourage users to sign up and use monthly subscription billing to see the information?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Physical product subscription<\/b><span style=\"font-weight: 400;\"> &#8211; just like yums.com mentioned above<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Service plans or retainers<\/b><span style=\"font-weight: 400;\"> &#8211; for businesses offering a product or service that may need regular maintenance or renewal, offer packages where they pay on a monthly basis &#8211; this saves you from approaching customers every time they need help with something or more products. You could offer a subscription business model where there\u2019s a 3-month package or even year-long, instead of quoting every time. <\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Club subscriptions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wine of the Month club, Socks of the Month, anything of the month club can work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, just be creative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it seem exclusive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike product subscriptions, club subscriptions don\u2019t work for every business, so first, research your customer base to figure out if they\u2019d be interested in and willing to pay for this.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Gift subscriptions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter which type of subscription you offer, you can also present it as a great gift for friends and family.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Downside of subscriptions<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t live in a perfect world so, of course, there are downsides to selling subscriptions. We want to be real with you here and even though we feel that the benefits far outweigh the downsides, it\u2019s up to you to be presented with the facts and make an informed decision. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Reduced profit margins<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Because it\u2019s often challenging to get customers to subscribe without an incentive, you\u2019ll probably need to discount your product or service which will reduce your profits. If your product is something that your target market generally repurchases on a regular basis you could try to avoid offering a discount and instead emphasize the convenience and time savings of a subscription.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Ongoing management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Obviously, a subscription requires extra processes to manage these orders, however, this isn\u2019t so much of a problem these days thanks to today\u2019s Subscription Management Software, such as Salesforce and Zoho.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Not for every product or service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you totally think out the box, you might still find that it\u2019s just not a good fit for your business and customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key takeaway<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">Just say after reading this, you\u2019ve decided to further explore subscriptions, or even already made up your mind to go ahead. Great, but there\u2019s still some more (important) ground to cover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is it\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you make your customers aware of your new subscription model and educate them about how it benefits them. You could have the perfect subscription offering at a dream price, but it\u2019s no good to you if your customers don\u2019t know about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which leads us to&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to promote your subscription offering<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">Stand on your rooftop and shout it out to the world!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fear of heights?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fear not, you can just shout it out to the world through all of your marketing channels:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Online<\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share on your business and personal social media<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create videos and add to your YouTube channel (there are some simple, inexpensive DIY video tools out there, such as Powtoon)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog about it<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add it as an option to your website<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blast out an email campaign about it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out our article Best Ways To Market Your New Business Online for marketing advice and tips from our very own Become marketing experts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Instore<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Promote your subscription offering in-store with flyers, magnets or other relevant promotional material.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How recurring revenue can help you get the best funding<\/span><\/h2>\n<\/p>\n<p><span style=\"font-weight: 400;\">One of the main ingredients that go into getting approved for business funding is to bring in a specific minimum monthly revenue. Having multiple customer subscriptions will make this easier for you because you\u2019ll automatically be collecting revenue on an ongoing basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The perfect recipe for success!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you already offer subscriptions to your customers? Please share your subscription offer with us in the comments below.<\/span><\/p>\n<\/p>\n<h6><i><span style=\"font-weight: 400;\">Disclaimer: The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.<\/span><\/i><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>When you set up your business you knew that it wouldn\u2019t be smooth sailing &#8211; there\u2019d be ups and downs, but you hoped that you could at least get yourself a steady baseline revenue, where you knew every month you\u2019d have at least X amount of dollars to get you by. Now you\u2019re in business, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,79,1,12],"tags":[155,152,148],"class_list":["post-3653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aus-resources","category-business-guides","category-uncategorized","category-us-resources","tag-bank-balance","tag-monthly-revenue","tag-negative-balance-days"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Creating Recurring Business Revenue Streams - Business Funding Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.become.co\/blog\/guide-to-creating-recurring-business-revenue-streams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Creating Recurring Business Revenue Streams - Business Funding Blog\" \/>\n<meta property=\"og:description\" content=\"When you set up your business you knew that it wouldn\u2019t be smooth sailing &#8211; there\u2019d be ups and downs, but you hoped that you could at least get yourself a steady baseline revenue, where you knew every month you\u2019d have at least X amount of dollars to get you by. 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