{"id":3593,"date":"2018-11-28T17:12:18","date_gmt":"2018-11-28T15:12:18","guid":{"rendered":"https:\/\/www.lending-express.com\/blog\/?p=3593"},"modified":"2018-11-29T10:46:56","modified_gmt":"2018-11-29T08:46:56","slug":"5-ways-to-stand-out-from-your-business-competitors","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/5-ways-to-stand-out-from-your-business-competitors\/","title":{"rendered":"5 Ways to Stand Out from Your Business Competitors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We live in a world where everyone is claiming to be the \u2018best\u2019 in the business. How many times have you seen a coffee shop claim they have \u2018the best coffee in town\u2019. But if you also found \u2018the best coffee in town\u2019 down the road &#8211; then who really is \u2018the best\u2019? Sure competition is \u2018healthy\u2019, but not so much for startups&#8230;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What makes you different from others? Unless your business is providing something insanely unique, and let\u2019s face it, you probably haven\u2019t got a spaceship that travels the speed of light in your garage &#8211; it\u2019s safe to say you\u2019ve got some form of competition lurking. You\u2019re going to have to find a different approach to stand out from the crowd and add value to your business. It\u2019s difficult, but not impossible. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here we\u2019ll look at 5 ways to make your business stand out from your competition, no matter your industry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to find your business competitors<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">First things first, the best way to make your business truly stand out is to know your competitors inside-out and more importantly, <\/span><i><span style=\"font-weight: 400;\">how <\/span><\/i><span style=\"font-weight: 400;\">they work. So, how do you find your business competitors? And better yet, how do you get more information about them?<br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Go one step further than Google <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Research always starts with Google, but you can take it one step further than that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Sign up to <a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a><\/strong><span style=\"font-weight: 400;\"> to see the latest things going on in your industry<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Use <a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a><\/strong><span style=\"font-weight: 400;\"> to see what your competitors are up to, and go ahead and make an alert for your own company to see if anyone else is talking about you! You can also use <\/span><a href=\"https:\/\/www.similarweb.com\"><span style=\"font-weight: 400;\">similarweb<\/span><\/a><span style=\"font-weight: 400;\"> to see where their online traffic is coming from (if you\u2019re looking at a company with a website &#8211; which most should have nowadays). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Play the customer<\/strong> &#8211; when it comes to finding out how your customer\u2019s role, try to play the customer. Make an order, try their service and see how the process works, noting down what you did and didn\u2019t like about it. You could even try the old-school tactic of simply calling them up and asking for information (you\u2019d be surprised what you can learn!).<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Get digging <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Get your spy glasses on and get reporting. Be sure to track what industry analyst firms such as Gartner are reporting when it comes to your specific industry. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Use social networks to the max <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Companies and small businesses are increasingly realizing the power of social media for marketing. Use hashtags to find competitors and monitor their actions and reviews. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Ask your customers <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t skip over this obvious one! Asking your customers is one of the best ways to cut to the chase and get really valuable information. Ask your customers why they chose you over x company, or why they prefer x company. Gathering lots of information in this way will give you an idea of where your competitors are doing better (or worse) and you can adjust your service\/product accordingly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">5 ways to make your business stand out<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now you know a bit about finding and getting to know your competition we\u2019re going to take you through exactly how to make <\/span><i><span style=\"font-weight: 400;\">your <\/span><\/i><span style=\"font-weight: 400;\">business stand out. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Provide a ridiculously good customer experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Become\u2019s CEO Eden Amirav provided first-hand advice on how to stand out from a direct competitor &#8211; he believes that it all lies in the customer\u2019s experience.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><br \/>\n\u201c<\/span>Businesses should go above and beyond to make their customers\u2019 user-journey as easy and enjoyable as possible, they should be made to feel special so that they leave with a positive experience to remember you by<span style=\"font-weight: 400;\">.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/www.become.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Become<\/span><\/a><span style=\"font-weight: 400;\">, this involves making sure that the business loan application is as quick and simple as possible, and that customers are given special attention from their account managers, who do everything in their power to find a business funding solution that suits them. Keep in mind that customer support and experience are two different sides of the very same coin and the two should work together to provide the ultimate customer experience. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This is important for <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">businesses, even those that aren\u2019t in the service industry. When you\u2019ve got research finding that <\/span><a href=\"http:\/\/linkis.com\/www.bizreport.com\/20\/Otfk0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">76% of customers<\/span><\/a><span style=\"font-weight: 400;\"> state that they consider customer service a true test of a company\u2019s competence, you know it\u2019s not to be taken lightly. Amirav goes onto explain that a customer\u2019s experience is highly important \u201c<\/span>especially in the start-up phase of a company<span style=\"font-weight: 400;\">\u201d, where a business is carving its path and building up its reputation. \u201c<\/span><b>Never underestimate the power of loyalty<\/b><span style=\"font-weight: 400;\">\u201d. Touch\u00e9!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Find your unique touch <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What makes your business unique? It\u2019s easy to say \u2018be unique\u2019 but a whole other playing field to actually accomplish \u2018uniqueness\u2019. Even if your company is just another hair salon, restaurant or whatever the business is, there are plenty of ways to make your company more unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continue to brainstorm about new products or services you could offer &#8211; ask your employees to contribute, your friends, why not even your next door neighbor? You\u2019d be surprised at how much information your average Joe is holding!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For example, you could make your \u2018ordinary hair salon\u2019 more technology friendly by introducing an app or a more user-friendly website to attract more customers &#8211; see point number 4 below for more that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3598 size-large\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/iStock-888779364-1-1024x683.jpg\" alt=\"make your business stand out\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/iStock-888779364-1.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/iStock-888779364-1-300x200.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/iStock-888779364-1-768x512.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/iStock-888779364-1-405x270.jpg 405w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">3. Listen to your customers and admit when you\u2019re wrong<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve learned that customers equate their experiences with brands, unfortunately, one bad experience can knock off 100\u2019s of positive ones &#8211; that\u2019s just the way the cookie crumbles, but what you do about that? Rather than denying your mistakes ever happened, or ignoring your customer\u2019s complaints, learn to attack them head on and better yet, make them work to your advantage. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With negative feedback spreading like wildfire on social media, whether your fault or not, reach out to that customer and go above and beyond to solve their issue. You may even find that your customer relationships are even stronger after a negative comment has been resolved. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Remember, people admire honesty.<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Add a dash, or splash of honesty into your business and you\u2019ll be on the yellow brick road to giving your business a positive brand-image and reputation. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">ALL comments on social media are important to respond to, well not all of them, swearing and wholly inappropriate comments are an exception. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Get online<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a strong online presence will, of course, depend on the field and industry you work in. But, in 99% of cases, having a strong online presence is highly important and the perfect way to set yourself apart from your competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Getting your business online is something very important especially when you realize that there were around 1.8 billion (yes, billion) digital buyers in 2018 and that number is set to rise and rise.<\/span><br \/>\n<b><\/b><\/p>\n<p style=\"text-align: center;\"><b><br \/>\n<\/b><b>Number of digital buyers worldwide from 2014 to 2021 (in billions) according to <\/b><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noopener\"><b>Statista<\/b><\/a><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-3595 aligncenter\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/statistica.jpg\" alt=\"\" width=\"682\" height=\"522\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/statistica.jpg 682w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/statistica-300x230.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/11\/statistica-353x270.jpg 353w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a website, get one &#8211; yesterday please!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Having a well functioning, clean website will add a massive advantage over your competitors. Add social media, daily posting, and marketing campaigns and you\u2019ve just hit a winning combination to attract more customers, build up your reputation and make your business stand out.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you\u2019re looking to boost your marketing and expand your business, make sure you\u2019re equipped with a tailored <\/span><a href=\"https:\/\/www.become.co\/business-loans\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">business loan<\/span><\/a><span style=\"font-weight: 400;\"> to suit your needs. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">5. Create irresistible offers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Guarantees and offers are a great way to remove that hesitation that often hits before buying a product or service. Take it away with an irresistible offer or guarantee. But just make sure, if you guarantee something, that you 100% will pull through. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For example, if an e-commerce company is shipping a product, can you give a longer warranty? Maybe offer a longer time for swapping the product? Or a great discount for the holiday season? Maybe you could guarantee that all emails will be responded to within 24 hours? There are many elements you can play with here, so get creative!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bottom line<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the end of the day, there are plenty of ways to make your business stand out from your competition. As long as you always strive to be better than before &#8211; you\u2019ll be on your way to beating your competition. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what makes <\/span><i><span style=\"font-weight: 400;\">you <\/span><\/i><span style=\"font-weight: 400;\">different from others?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><b><i>Disclaimer: The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.<\/i><\/b><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>We live in a world where everyone is claiming to be the \u2018best\u2019 in the business. How many times have you seen a coffee shop claim they have \u2018the best coffee in town\u2019. But if you also found \u2018the best coffee in town\u2019 down the road &#8211; then who really is \u2018the best\u2019? Sure competition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,1,12],"tags":[],"class_list":["post-3593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aus-resources","category-uncategorized","category-us-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Stand Out from Your Business Competitors - Business Funding Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.become.co\/blog\/5-ways-to-stand-out-from-your-business-competitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Stand Out from Your Business Competitors - Business Funding Blog\" \/>\n<meta property=\"og:description\" content=\"We live in a world where everyone is claiming to be the \u2018best\u2019 in the business. How many times have you seen a coffee shop claim they have \u2018the best coffee in town\u2019. But if you also found \u2018the best coffee in town\u2019 down the road &#8211; then who really is \u2018the best\u2019? Sure competition [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.become.co\/blog\/5-ways-to-stand-out-from-your-business-competitors\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Funding Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-28T15:12:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-29T08:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2y0x0ts101nr7.cloudfront.net\/2018\/11\/iStock-929534198-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Become\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Become\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/\"},\"author\":{\"name\":\"Become\",\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/#\\\/schema\\\/person\\\/813104bb9784ace7d518254945f76ccf\"},\"headline\":\"5 Ways to Stand Out from Your Business Competitors\",\"datePublished\":\"2018-11-28T15:12:18+00:00\",\"dateModified\":\"2018-11-29T08:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/\"},\"wordCount\":1464,\"publisher\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d2y0x0ts101nr7.cloudfront.net\\\/2018\\\/11\\\/iStock-929534198-1.jpg\",\"articleSection\":{\"0\":\"AUS Resources\",\"2\":\"US Resources\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/\",\"url\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/\",\"name\":\"5 Ways to Stand Out from Your Business Competitors - Business Funding Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d2y0x0ts101nr7.cloudfront.net\\\/2018\\\/11\\\/iStock-929534198-1.jpg\",\"datePublished\":\"2018-11-28T15:12:18+00:00\",\"dateModified\":\"2018-11-29T08:46:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d2y0x0ts101nr7.cloudfront.net\\\/2018\\\/11\\\/iStock-929534198-1.jpg\",\"contentUrl\":\"https:\\\/\\\/d2y0x0ts101nr7.cloudfront.net\\\/2018\\\/11\\\/iStock-929534198-1.jpg\",\"width\":1254,\"height\":837,\"caption\":\"Business Level Strategies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/5-ways-to-stand-out-from-your-business-competitors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.become.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to Stand Out from Your Business Competitors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.become.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.become.co\\\/blog\\\/\",\"name\":\"Become - Powering Small Business Funding\",\"description\":\"Become - Powering Small Business Growth &amp; 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