{"id":2878,"date":"2018-08-22T15:43:35","date_gmt":"2018-08-22T12:43:35","guid":{"rendered":"https:\/\/www.lending-express.com\/blog\/?p=2878"},"modified":"2019-08-19T15:14:33","modified_gmt":"2019-08-19T12:14:33","slug":"how-to-forecast-your-business-revenue-and-growth","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/how-to-forecast-your-business-revenue-and-growth\/","title":{"rendered":"How to Forecast Your Business Revenue and Growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keeping your business\u2019s monthly revenue growing and in check was never going to be easy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all know that budgeting is key to keeping your business on track but how exactly do you make those tough budgeting decisions without knowing your future revenue?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We all wish we had a crystal ball to peer into the future, but there are ways to relatively accurately estimate and predict your monthly revenue so that you can keep your spending in check. Business forecasting your revenue will allow you to figure out your profit margin and how much money to spend but it doesn\u2019t come without its challenges. Here we\u2019ll take you through how to forecast revenue and growth\u2026.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What is forecasting?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Business forecasting methods involve making future predictions of both past and present data for your business\u2019s future. This can be used to make valuable predictions on things like inventory requirements, future sales and consumer trends. Pretty handy huh!?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to forecast revenue:<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are two main types of revenue forecasting:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Judgment forecasting<\/b><span style=\"font-weight: 400;\"> &#8211; this uses your gut feeling based off of your experience and intuition in the industry. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Quantitative forecasting<\/b><span style=\"font-weight: 400;\"> &#8211; this scientific method uses your past data and revenue (or if you\u2019re a startup, then data from similar businesses) to predict changes and track trends. &nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, it\u2019s best to use a combination of the two but your business forecasting techniques will vary depending on whether you are a well-established business with a long history or a newbie. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to forecast revenue for established businesses:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The most logical move is to use your last year\u2019s revenue statements. Make sure to also take into considerations things like; pricing, competition, personnel etc. To make get an even more accurate forecast, you could try separating income sources such as online vs offline sales, or sales from different product lines and merchants so that you can more accurately see the ups and downs from each revenue stream.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Make sure to do this on a monthly basis, rather than once a year (or at the very least, quarterly). This way the task becomes much easier at the end of the year and you can accurately keep track of all your revenue streams to better your future predictions and budget management. Better yet, by effectively using forecasting, you\u2019ll be able to figure out at what point in the year it may be ideal to take out <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.become.co\/business-loans\/\" target=\"_blank\" rel=\"noopener noreferrer\">small business loans<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to forecast revenue for startups: <\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Startup business forecasting is a challenging process namely because very new businesses will lack the useful data that more established businesses have to work. This is where judgment forecasting comes into play. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to starting off your business forecasting methods, it\u2019s best to start with expenses and <\/span><i><span style=\"font-weight: 400;\">not <\/span><\/i><span style=\"font-weight: 400;\">revenues. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Estimate the following:<\/span><\/h3>\n<ol>\n<li><b> Fixed costs <\/b><span style=\"font-weight: 400;\">&#8211; rent, bills, bookkeeping, legal fees, insurance, marketing, salaries, postage and any other fixed bills you may have. <\/span><\/li>\n<li><b>Variable costs <\/b><span style=\"font-weight: 400;\">&#8211; the cost of goods sold, direct labor costs, materials and supplies, packaging etc. (this will, of course, vary depending on your industry)<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to startups, it\u2019s always best to <\/span><i><span style=\"font-weight: 400;\">overestimate <\/span><\/i><span style=\"font-weight: 400;\">when forecasting expenses in this way. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Here are some tips you should take into consideration:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Advertising and marketing costs should be doubled<\/b><span style=\"font-weight: 400;\"> &#8211; they often escalate beyond what you expect <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Legal, insurance and licensing fee estimates should be tripled<\/b><span style=\"font-weight: 400;\"> &#8211; they\u2019re extremely hard to predict without sufficient experience and are known for exceeding expectations<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Take note of customer service time and direct sales as a direct labor expense<\/b><span style=\"font-weight: 400;\"> &#8211; even if at the very beginning you are doing this yourself, you will want to eventually need to forecast this expense further down the line<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Make two forecasts<\/b><span style=\"font-weight: 400;\">, one that is more optimistic and one more conservative. Look to build at least one forecast and set of projections that are very optimistic, the best-case scenario for your business and a conservative forecast with a more measured approach<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For this next section, we\u2019ll discuss some general tips and formulas as to how to forecast revenue and growth\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to predict business growth:<\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-2882 size-large aligncenter\" title=\"how to forecast revenue and growth\" src=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/08\/iStock-530931242-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/08\/iStock-530931242.jpg 1024w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/08\/iStock-530931242-300x200.jpg 300w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/08\/iStock-530931242-768x512.jpg 768w, https:\/\/www.become.co\/blog\/wp-content\/uploads\/2018\/08\/iStock-530931242-405x270.jpg 405w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to build growth projections from the following key ratios:<\/span><\/p>\n<h3><b>1. Gross margin<\/b><\/h3>\n<p>This is the ratio of total direct costs to your total revenue during a quarter or year. Gross margin doesn\u2019t account for fixed business costs (such as taxes, admin) but rather the cost of your goods\/services sold such as raw materials, inventory, labor costs, supplied and overhead directly relating to the manufacturing process.<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Gross profit formula<\/b><span style=\"font-weight: 400;\">: calculate your net sales and then project your gross profit margin by using a simple two-step formula to determine net sales and then the gross profit. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Net sales <\/b><span style=\"font-weight: 400;\">= total revenue minus the cost of goods sold<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Gross profit <\/b><span style=\"font-weight: 400;\">= net sales divided by total revenue<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Simple working example<\/b><span style=\"font-weight: 400;\">: If total revenue is $200,000 and the cost of goods sold is $100,000, your projections would be: $200,000 &#8211; $100,000 = net sales of $100,000<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Now for gross profit: $100,000 \/ &nbsp;$200,000 = 0.5 or 50% <\/span><\/p>\n<h3><b>2. Operating profit margin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Excluding your financing costs, this is the ratio of your total operating costs to total revenue over a quarter or year.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Operating profit margin<\/b> <b>formula: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Operating Margin = Operating Earnings \/ Revenue.<\/span><\/span><\/p>\n<h3><b>3. Total headcount per client<\/b><\/h3>\n<p>D<span style=\"font-weight: 400;\">ivide the number of employees you have (even if it\u2019s just one and you are a one-man-show) by the total number of your clients. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now you can better budget for the next quarter or even year! Keep in mind if you are a startup or new business this can be tricky. Our best advice would be to use your competition, using their current prices and an educated guess of the costs to get an idea of the gross profit margin. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Know when to ask for help <\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Projections not looking too great? Taking out a business loan is always an option to<\/span><a href=\"https:\/\/www.become.co\/blog\/how-to-keep-your-cash-flow-flowing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> improve business cash flow<\/span><\/a>&nbsp;and can seriously help seasonal business.&nbsp;<span style=\"font-weight: 400;\">&nbsp;This could be in the form of a line of credit, credit cards, SBA loans, invoice factoring and many more. To find out which loans you could qualify for, give <\/span><a href=\"https:\/\/www.become.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Become<\/span><\/a><span style=\"font-weight: 400;\"> a try &#8211; the free service will match you up with a loan most optimal for your needs and has over 30 reputable lending partners! &nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Find a mentor to help you with business forecasting techniques:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a business owner of an early stage startup, you may benefit from getting some help from a seasoned entrepreneur, preferably within the same or a similar industry to your own to help with the initial revenue forecasting process.&nbsp;<\/span><span style=\"font-weight: 400;\">If you can find a mentor through the contacts that you already have then even better! You can try looking to your suppliers, old colleagues and utilizing any member of trade associations that you belong to. If you have no one to turn to in your industry, alternatively you can seek the help of a reputable mentoring service such as <\/span><a href=\"https:\/\/www.score.org\/search\/site\/forecast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SCORE<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SCORE provides confidential business advice completely free of charge where you can meet with mentors via email, video chat or even face-to-face (you\u2019re welcome!). <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, to squeeze the very most out of your business forecasting, use all the data that you currently have and remember to make both a conservative and optimistic forecast. Armed with this information, you\u2019ll be able to create a revenue forecast that can help guide your business in the right direction and budget correctly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><b><i>Disclaimer: The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.<\/i><\/b><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Keeping your business\u2019s monthly revenue growing and in check was never going to be easy. We all know that budgeting is key to keeping your business on track but how exactly do you make those tough budgeting decisions without knowing your future revenue? &nbsp; We all wish we had a crystal ball to peer into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,114,1,12],"tags":[55,152],"class_list":["post-2878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aus-resources","category-small-business-wisdom","category-uncategorized","category-us-resources","tag-business-growth","tag-monthly-revenue"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Forecast Your Business Revenue and Growth - Business Funding Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.become.co\/blog\/how-to-forecast-your-business-revenue-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Forecast Your Business Revenue and Growth - Business Funding Blog\" \/>\n<meta property=\"og:description\" content=\"Keeping your business\u2019s monthly revenue growing and in check was never going to be easy. 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