{"id":14932,"date":"2020-08-04T16:22:45","date_gmt":"2020-08-04T13:22:45","guid":{"rendered":"https:\/\/www.become.co\/blog\/?p=14932"},"modified":"2020-12-02T16:48:28","modified_gmt":"2020-12-02T14:48:28","slug":"black-friday-e-commerce-strategies","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/black-friday-e-commerce-strategies\/","title":{"rendered":"Be Prepared for Black Friday: 6 Strategies for E-Commerce & What to Know"},"content":{"rendered":"\n

Black Friday isn\u2019t what it used to be. That\u2019s a fact, not an opinion.<\/span><\/p>\n

In 2015, nearly 60% of American consumers planned to do most of their <\/span>holiday shopping on Black Friday<\/span><\/a>. Over recent years, that percentage has dropped more than 20 points; in 2019, only 36% of American consumers planned on shopping on Black Friday. What explains the drop?<\/span><\/p>\n

For one thing, people are sick of the crowds they need to endure to get the deals offered in stores on Black Friday. On the other hand, holiday shopping through <\/span>e-commerce and e-business<\/span><\/a> has increased over the past few years – a rise of more than <\/span>13%<\/span><\/a> last year. Together, those factors have made it harder than ever for brick-and-mortar stores to survive in the face of e-commerce.<\/span><\/p>\n

But Black Friday 2020 will be different in its own right and you can likely guess why. The coronavirus crisis has placed a load of stresses on both <\/span>brick-and-mortar stores and online stores<\/span><\/a> in preparation for the upcoming holiday season.<\/span><\/p>\n

Here, we\u2019ll cover the top 6 Black Friday e-commerce strategies you can use to make the most out of the holiday rush.\u00a0<\/span><\/p>\n\n

Why you need a Black Friday strategy<\/span><\/h2>\n

A Black Friday strategy is absolutely essential to have in order to increase your business profits<\/a> this holiday season. Without clear goals and a clear plan on how to reach them, you will likely have a hard time achieving what you set out to do.<\/span><\/p>\n

These 6 Black Friday e-commerce strategies are going to not only prepare your business for an impressive performance this year but will also serve as guidance on what you need to stay focused on during the event itself.<\/span><\/p>\n\n

1. Optimizing your e-commerce store<\/span><\/h3>\n

The first step here is to visit your website as if you were a customer in order to see where improvements need to be made. Better yet, have some friends do it for you so you know you\u2019re not missing any bits. Included in that quality assurance should be a review of your sales funnel to see what the dropoff points are and how you can resolve them. <\/span>Why? Because user experience is key!<\/b><\/p>\n

Next, you\u2019ll want to prioritize <\/span>SEO practices<\/span><\/a>. That means creating high-quality content on a consistent basis and in a variety of formats. <\/span>Why? Because showing up in organic search engine results is critical to generating traffic to your e-commerce website.<\/b><\/p>\n\n

2. Advertising Black Friday deals for e-commerce<\/span><\/h3>\n

There are plenty of <\/span>e-commerce advertising strategies<\/span><\/a> that you can include in your Black Friday strategies arsenal:<\/span><\/p>\n