As a local business owner, you have unique opportunities to draw in new and repeat customers. These are some of the top ways you can attract those local customers, no matter what type of local business you run:<\/p>\n
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Research shows that businesses that personalize their services can increase customer purchases. Accenture conducted a retail study which showed that 56% of consumers are more likely to buy from a retailer that knows their name. Extend this personalization to all aspects of your business, whether it\u2019s an SMS on a customer\u2019s birthday or a simple personalized greeting card on holidays. Find out who is targeting the same customer profile as you. Contact these other business owners and find ways to promote each other\u2019s businesses. For example, if you have a cleaning business, hook up with other home\/business service providers such as landscapers, property managers, pool cleaners and start referring each other. Find local newsgroups and communities and join in the conversation. Remember not to just promote yourself – this will only annoy other members and possibly get you kicked out the group. Instead, become a valuable and active participant, while subtly promoting your business on occasion. For example, if you run a cake-baking business, leave flyers at local event planners, kids party entertainers and local gymborees. By sending out informative emails with valuable content, you\u2019re not only establishing yourself as an expert in your industry, but you\u2019re also reminding potential customers that you\u2019re around. If you follow these simple strategies, you have potential to grow your business within your local target market. [xyz-ips snippet=”article-cta”]<\/p>\n
\n<\/span><\/p>\n2. Cross-promote with other local businesses<\/b><\/h2>\n
\n<\/span><\/p>\n3. Participate in online chats<\/b><\/h2>\n
\n<\/span><\/p>\n4. Market yourself where potential customers already are<\/b><\/h2>\n
\n<\/span><\/p>\n5. Send out email newsletters<\/b><\/h2>\n
\nGive customers an incentive to opt into your email list, by offering a discount or access to a store loyalty club.
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\n<\/span><\/p>\nThe information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.<\/em><\/h6>\n