{"id":1207,"date":"2018-03-19T08:29:08","date_gmt":"2018-03-19T08:29:08","guid":{"rendered":"https:\/\/www.lending-express.com\/wp\/?p=1207"},"modified":"2019-08-20T16:10:29","modified_gmt":"2019-08-20T13:10:29","slug":"5-ways-to-keep-your-seasonal-business-going-all-year-round","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/5-ways-to-keep-your-seasonal-business-going-all-year-round\/","title":{"rendered":"5 Ways To Keep Your Seasonal Business Going All Year Round"},"content":{"rendered":"

If you have a seasonal business, you might struggle with cash-flow<\/a> during the low season. Many seasonal business owners scramble to earn enough revenue during peak season to see them through the quiet months. There\u2019s no need to panic. With a sound strategy in place and if you get the right funding<\/a>, it can be smooth-sailing for your business all year round.<\/p>\n

These 5 strategies can help you weather the low-season storm:<\/p>\n

1. Extend your season or add products\/services<\/strong><\/h2>\n

Look for ways to create all-year-round appeal for your products and services. As an example, if you run an outdoor bar that\u2019s packed during the summer season, you can make temporary changes for the colder months by adding outdoor covers, heaters and creating a cosy winter atmosphere. You could also add a winter menu, replacing summer cocktails with wintery boozy drinks. Another idea is to screen winter sports events in your bar to draw in the crowds.<\/p>\n

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2. Cut operational costs<\/b><\/h2>\n

Hire a flexible workforce so when business is slow, you can minimize payroll expenses. For example, if your restaurant is seasonal, hire temporary workers during peak season and keep a skeleton staff for the low season.
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3. Maximize your low season<\/b><\/h2>\n

It\u2019s a good idea to take advantage of the quiet season. With more time on your hands, you\u2019ll be able to focus on growing your business. Many customer-facing businesses find that the quiet season is a good time to invest in renovating their stores<\/a> or restructuring their businesses.
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4. Generate off-season buzz with special promotions<\/b><\/h2>\n

You can encourage customers to buy your product\/service off-season by offering a big off-season discount or promotion. Spread the word about your promotion via social media, email marketing and social advertising campaigns.
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5. Get a business loan<\/b><\/h2>\n

Many growing businesses run low on cash-flow during low season. Take out an unsecured business loan or line of credit<\/a> to use during low season to cover fixed costs.
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\nDon\u2019t see the low season as a hurdle for your business. Rather see it as an opportunity to get creative, diversify your offerings, appeal to other markets, and as a time to improve and expand your business.
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The information contained in this article is provided for informational purposes only, should not be construed as legal advice on any subject matter and should not be relied upon as such. The author accepts no responsibility for any consequences whatsoever arising from the use of such information.<\/em><\/h6>\n