{"id":10400,"date":"2019-11-21T17:53:38","date_gmt":"2019-11-21T15:53:38","guid":{"rendered":"https:\/\/www.become.co\/blog\/?p=10400"},"modified":"2021-07-20T09:19:57","modified_gmt":"2021-07-20T06:19:57","slug":"black-friday-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.become.co\/blog\/black-friday-marketing-ideas\/","title":{"rendered":"9 Black Friday Marketing Ideas for Small Businesses"},"content":{"rendered":"\n\n

After you\u2019ve had your fill of turkey and stuffing on Thanksgiving Day, your business will be faced with one of the busiest days of the year.<\/span><\/p>\n\n

Black Friday. It can make some business owners shake in their boots. But, for most, Black Friday is a day to look forward to.<\/span><\/p>\n\n

Wondering how you can make the most of this opportunity to give your small business a big boost this Black Friday? Find out here!<\/span><\/p>\n\n

What is Black Friday?<\/span><\/h2>\n\n

The Friday after Thanksgiving Day is known as Black Friday. The origins of the name <\/span>Black Friday<\/span><\/a> are debated but seem to have roots in 1950s Philadelphia, where police used the term to describe the crazy amounts of shoppers who would turn the city on its head following Thanksgiving Day. By the late 1980s, the name had spread, and since then it has served as an informal start date for the holiday shopping season.<\/span><\/p>\n\n

In an effort to begin the holiday season on the right foot and draw in more business, stores use Black Friday as a chance to offer consumers tons of discounts and promotions that are practically irresistible. You\u2019re likely familiar with the huge impact that Black Friday marketing<\/a> has on the economy – consumers will often line up outside of their favorite store hours or even days in advance so that they can get the deal they\u2019ve been waiting all year for.<\/span><\/p>\n\n

While it may seem a bit outrageous to camp outside of a department store, the potential benefits that your own business may see as a result of using the right Black Friday marketing strategies are enormous. You may be wondering exactly how much you stand to gain by having your business participating in Black Friday. We get to that just below!<\/span><\/p>\n\n

Why Black Friday is a big deal for small businesses<\/span><\/h2>\n\n

At a certain point in the story, likely around the early 1990s, many retailers across the United States began making an effort to change the message behind Black Friday from something negative (chaotic consumers) into something positive (mutual benefits for consumers and merchants).<\/span><\/p>\n\n

From that point on, Black Friday marketing has continued to prove well worth the time, effort, and resources invested by retailers. Let\u2019s have a look at some statistics that prove just how important Black Friday is for U.S. retailers.<\/span><\/p>\n\n

Black Friday Statistics:<\/b><\/p>\n