The world has shifted online, everyone can agree on that. During the last decade and especially over the past year, more and more store owners are transforming their business to adapt to the new reality of uncertainty and change. But making this kind of change successfully requires courage, initiative, and most importantly – knowledge of the eCommerce space.
That’s exactly where Shopify steps in, making the process of creating an online store, managing products, handling payments, and of course much more, as intuitive as it gets. With over 5,000 Shopify apps that integrate with its online stores and cover a wide range of business optimization needs (including apps to increase profits), Shopify is one of the most popular eCommerce platforms out there with its market share standing at more than 20%.
In this article we will cover some of the best apps the Shopify app store has to offer to help you optimize your business on your way to grow your store and increase your bottom line.
Best Upsell Apps for Shopify
Perzonalization app for Shopify lets you easily upsell your products to boost your store’s AOV. The app provides AI powered related products, upsells, cross-sells and many other algorithms to increase loyalty and sales. The app features product recommendations on nearly all page types of Shopify as well as abandoned cart emails (for potential customers who didn’t add any items to their cart) and browse reminder emails. Perzonalization analyzes your customers’ behaviors in real time using AI-powered technology to help you optimize your store and bottom line. The app offers a free trial with monthly fees starting at $9.99 with no upfront costs; it integrates with Magento, PrestaShop, OpenCart and WooCommerce.
Upselling and cross-selling are vitally important to the success of your Shopify store. PickyStory makes it easy to generate more revenue from every store visit by offering highly customizable, irresistible deals that can be displayed on any page in your store. Sell products together with bundles (auto or manual) on your product pages, create a gallery of shoppable looks, use kits for tiered pricing offers, let customers create their own product bundle, aggregate multiple products and sell as one, and more: PickyStory has a deal to suit your every need.
As well as offering upselling deals with proven results, PickyStory comes with several other valuable benefits. PickyStory auto-syncs your inventory at SKU level, making it easier than ever to keep track of your stock. PickyStory’s deals are all created with clicks (no coding skills required) and fully customizable to integrate seamlessly into your store.
ReConvert Upsell & Cross Sell
There’s nothing like getting notified about a new order, every online seller will tell you that. But on the consumers’ end, the process of completing an order is of great importance and should be carefully planned to increase retention rates.
The Reconvert app for Shopify helps users do just that, by optimizing their order confirmation page. By offering an easy-to-use drag and drop interface, the Reconvet app allows full customization of websites’ ‘thank you’ page. The app integrates with many of the most popular apps on Shopify and provides a variety of built-in widgets including discount pop-ups, product recommendations, videos, social sharing options, post-purchase surveys, SMS and email marketing campaigns, and more.
Reconvert offers several subscription plans including a free one, and has an astonishing average 5 star rating from over 2,000 reviews.
Gift Cards and Loyalty Program
Gift Card and Loyalty Program is a certified Shopify Plus app developed by Rise.ai. Its shopify loyalty program helps users drive new customers to their store and increase their profits by creating and sending customized, digital gift cards and gift vouchers. Users of the app are not restricted to Shopify only, as it has a multi-channel capability by which they can offer their gift cards across various ecommerce platforms.
Among many features, you can use automated rules to increase loyalty, offer returns and refunds and even send bulk cards to expand your marketing reach. The app integrates with Yotpo, Klavio, Recharge, Loox and more. It offers a 7-day free trial with pricing starting from $19.99 per month. It has an amazing average 4.9 star rating from over 700 reviews.
Best Shopify Dropshipping Apps
Oberlo – Dropshipping App
Oberlo’s dropshipping app is a personal digital assistant made for dropshippers, helping them manage their projects, customize details and then pull them into their Shopify store.
The app offers a free dropshipping course and helps beginners take their first steps in the dropshipping world. It offers automatic inventory and price updates, bulk orders, order tracking in real time, variant mapping, customized listings, an affiliate program, and more.
Oberlo provides 24/7 support and is available in 6 different languages. Pricing starts from $7.90 per month with a free explorer plan available. The app has an average 4.2 star rating from over 2,000 reviews.
Printify – Print on Demand
The Printify app enables its users to create and sell their unique designs by handling everything from printing to shipping. It offers a rich catalogue of more than 250 products, a Mockup generator tool, a network of on-demand print providers, and more. Printify’s premium plan costs $29 a month, while offering a free plan which includes management of up to 5 online stores, unlimited number of product designs, 24/7 support, and more. It has an average 4.2 star rating from more than 1,500 reviews.
Dripshipper: US dropshipping
Dripshipper is the go-to app for all of Shopify’s coffee-enthusiast entrepreneurs. It provides its users with a set of tools to kick off their online coffee business, from producing high quality coffee to creating and handling orders. Their freshly toasted coffee is delivered directly to consumers within 3-5 business days, packaged with custom labeling. Pricing starts from $30 per month including a 14-day free trial. The app has an average 4.2 star rating from over 160 reviews.
Spocket: US & EU dropshipping
The Spocket app offers dropshippers a wide variety of low-cost, print-on-demand products, both in the US and Europe. It features super-fast deliveries and an effective inventory management system, as well as 30%-60% discounts on different retail items. A great advantage of Spocket is that it allows users to test products by ordering different samples to verify quality and speed of delivery. The app integrates with Pintful, Privy, Oberlo, Loox, and more, and has an average 4.6 star rating from over 2,600 reviews. It offers a free plan while premium plans start from $24 per month including a 14-day free trial.
Best Free Shopify Apps
Digital Assets – Digital Product Delivery
Downloadable Digital Assets is the leading digital download delivery app on the app store and was chosen as a Shopify staff pick in late 2020. You can sell any kind of digital product such as photos, videos, e-books, patterns, audio, software, podcasts and pretty much anything else.
Digital Assets runs on ultra fast servers that deliver digital products to your customers in no time. It’s super easy to set up – simply upload your files, attach them to your Shopify products and then customize your settings to suit your store.
The user interface stands out above the other digital download apps, with it’s very easy-to-use system. Digital Assets has some unique features such as displaying order downloads in customer accounts, on the checkout summary page and via email, attach personalized files to a customer’s order, fraud protection to halt high risk orders receiving downloads until further verification, send download emails from your company email and much more. Learn how to sell digital products on Shopify here.
Push Owl Web Push Notification
The Push Owl app enables users to bring their potential customers back to their cart by sending automatic web, email or SMS notifications. It features detailed retargeting together with custom reporting, flash sales, subscriber lists integration, optimization of notification sending time, and more. It integrates with Stamped.io, Judge.me, Loox, Fera.ai, Flits Store Credits, and In Stock Alerts. The app has an incredible average 5 star rating from more than 1,400 reviews.
Vimeo Create – Video Maker
The Vimeo Create app enables the automatic generation of high quality videos out of existing product images and texts. Among many things, it features an easy management of all your videos in one place including guided video templates that cover a wide range of ecommerce use cases such as product introduction, new arrivals, highlights of special offers, testimonials and more. The app integrates with Google drive, Google Photos, Facebook, and Youtube. It has an average 4.6 star rating from over 500 reviews.
Free Traffic & Ads
Free Traffic & Ads connects between different store owners and provides an easy-to-use ad exchange service. Each of the store owners receives an ‘Exchange Credit’ in return for displaying ads on their online store. These credits are collected and can later be used to fund ads on other stores. The app features easy management of campaigns and ad creatives, real-time analytics, customization of ads, and more. It has an average 4.5 star rating from over 3,600 reviews.
Free GDPR + EU Cookie
The Free GDPR + EU Cookie app lets Shopify stores display a cookie bar banner asking website visitors for their consent to collect their personal data, according to GDPR law. The app enables customization of the banner’s design and is compatible with all Shopify themes. It integrates with many 3rd party apps like Spocket, Oberlo, Printful, Loox, Recart, Pushowl, Privy, Klaviyo, Kit, and more. The app has an average 4.6 star rating from more than 1,000 reviews.
Abandoned Cart Recovery Hero
The Abandoned Cart Recovery Hero app helps you increase your conversion rates by enabling browser notifications which takes potential customers back to their abandoned carts. The app features customization of notification messages in just a few clicks, with no coding needed. It has an excellent average 4.7 star rating from over 1,600 reviews.
Best Profit Tracker App for Shopify
If you’re looking for an accurate Shopify profit calculator, BeProfit is your go-to app. It will help you keep control of your store by tracking and analyzing your business metrics, lifetime profit and expenses. It provides an intuitive dashboard which includes a breakdown of your orders, expenses, products, inventory, shipping and much more, all in one place, all customizable.
An easy integration with various ad platforms (e.g. Google Ads, Facebook Ads, TikTok Ads, Snapchat Ads, Pinterest Ads) makes it easier than before to track your ad spend and get insights which can actually translate into more profits.
The app is rich in many additional features like building custom reports, importing and editing shipping profiles, and tracking fulfillment and transaction status of your orders. BeProfit has an excellent average 4.7 rating from almost 60 reviews.
Best Shopify Shipping Apps
Shipping Rates Calculator Plus
The Shipping Rates Calculator Plus app lets you easily display your shipping costs to your website visitors when they view their shopping cart. As one of the most important things for online shoppers when viewing their cart is getting a breakdown of their total costs, including shipping costs, this can significantly increase the chances of making a sale.
The app uses your Shopify’s API together with data about users’ location to determine the exact shipping rate. It integrates with Multi-Currency, Canada Post, USPS, UPS and FedEx.
The app has an average 5 star rating from over 200 reviews. Pricing is $6.90 per month including a 30-day free trial.
The Intuitive Shipping app provides all the data you need to determine the exact shipping rate for each of your orders using the SmartBox algorithm. Features include an advanced Rate Blending which allows setting rates from over 40 built-in rules, and a pick-up or delivery options within a specified postal zone (also supports UK postcodes).
In addition, it offers adding special shipping descriptions under your shipping rates section at checkout, and can accurately calculate rates of major carriers including DHL, FedEx, USPS and more. Pricing starts from $29.90 per month including a 14-day free trial. It has an average 4.9 star rating from over 150 reviews.
Packline Pro Shipping Platform
The Packline Pro Shipping Platform app offers an optimization of the entire shipping process, beginning with importing orders, printing labels, as well as picking and packing orders. Among the app’s features you’ll find different automation tools such as bulk printing and setting of pricing rules, as well as constant customer support.
The app also offers an optimization of the checkout process to increase conversions and integrates with Hermes, UPS, DPD, DHL,TNT and GLS. Packline Pro Shipping Platform is free to install and has an average 4.8 star rating from almost 400 reviews.
Advanced Shipping Rules
The Advanced Shipping Rules app for Shopify will help you take charge of your complex shipping needs by managing all your rates and shipping rules by yourself. Using the app you can set advanced package dimensions, restrict air rates or products from specific zones, add insurance and signature options, customize titles and subtitles of shipping rates, and more.
The app integrates with Printful, Printify, Pixels, and Gooten. It offers phone support and an unlimited free trial while using its test mode, while premium costs $9 per month. The app has an average 4.8 star rating from over 300 reviews.
Ezyslips – Shipping & Returns
The Ezyslips – Shipping & Returns app for Shopify covers a wide range of shipping needs, from automatic allocation of tracking numbers to generation of shipping labels in bulk, and automation of self-service reports. The app provides users with the option to download invoices in an easy way and track the shipping status of all products in one place. It integrates with FedEx, Bluedart, Delhivery, Tally, Aramex, and has an average 5 star rating from more than 300 reviews.
Best SEO App for Shopify
Shogun Landing Page Builder
More features include optimization of texts, buttons and images to match SEO best practices, as well as improvement of page speed. The app offers 24/7 support and integrates with Google Analytics, Adobe Typekit, Instagram, Facebook, Youtube and Pinterest. Pricing starts at $39 per month including a 10-day free trial. It has an amazing average 4.9 stars ranking from more than 2,300 reviews.
Avada SEO Image Optimizer
Avada SEO Image Optimizer will help you improve your website’s speed and store rankings. Features include optimization of image ALT tags, Google structured data, meta tags, and more.
The app provides detailed SEO reports including an analysis of your product pages to detect problems and suggestions for improvements. The app integrates with Page Builder: Pagefly, Shogun, GemPages and LayoutHub. Avada SEO Image Optimizer is free and has a great average 4.9 star ranking from more than 800 reviews.
SEO Optimizer: All-In-One SEO
The SEO Optimizer app is rich in features to improve your store’s SEO rankings in Shopify. It includes tools to optimize images and meta tags, monitor broken links, manage Google Snippets, generate easy-to-understand SEO health reports, and more.
The app has an amazing average 4.5 star rating from over 2,600 reviews. The app’s pro plan costs $29.88 per month while a free plan is available and includes different features to optimize images according to SEO best practices.
SEO Booster – SEO Marketing
The SEO Booster – SEO Marketing app is an all-in-one SEO app to increase organic search performance. It features an automatic detection of issues related to your store’s performance on Google, re-organization of your store’s data according to Google’s best practices, re-adjustments of store’s components to be mobile optimized, and more.
The app has a great average 4.7 star rating from over 1,900 reviews. It offers a free plan which includes a general SEO scan, detailed SEO instructions and more, while the pro plan costs $29.99 per month and includes a 7-day free trial.
Best Marketing Apps for Shopify
The Reputon Customer Reviews app will help you dramatically improve your store ratings, trust score, SEO and reputation by working with your happy customers.
Customer Reviews App lets you receive valuable reviews by sending automated follow-up email requests once your customers receive their orders. Improve ratings and customer feedback on a large variety of review websites such as Google Reviews, Trustpilot, Amazon, and more.
Handle negative reviews. Minimize chances of bad reviews on Facebook, Sitejabber and Amazon. Pinpoint negative reviews and get social proof in no time. When your reviews and ratings grow fast on auto-pilot, you get a double profit – increasing your brand loyalty and getting better rankings on different search engines.
Omniconvert REVEAL is a Customer Value Optimization Platform that helps merchants understand and predict their customers’ behavior to improve Customer Lifetime Value. It makes complex data easy to understand and visualize, reveals insights and helps them treat customer segments according to different marketing channels.
Reveal increases lifetime value, loyalty and customer retention by using advanced buying behavior segmentation (the RFM model), tracking and rewarding customers based on their lifetime spend, using enhanced email marketing through its integration with Klaviyo, lowering ad spend by using the power of the best buyers, predicting when customers will buy next, maximizing profits and tracking only the metrics that matter.
Nudgify Social Proof & Trust
Nudgify by Convertize is a Shopify app built to boost sales and sign-ups using the power of notifications. Its built-in analytics lets you see exactly how each Nudge (notification) increases your sales. More features include an automatic creation of social proofs to encourage cross-sells, unlimited groups of Nudges and constant in-app chat support.
The app is available in 16 languages and has an average of 4.5 rating from more than 50 Shopify reviews. There is a free plan available, pricing starts at $9 per month.
Growave is an all-in-one marketing platform for small and medium-sized Shopify brands that helps them reach, engage, and convert their customers. The app offers various tools, such as Reviews, Wishlists, Q&A, Loyalty and Referral, Social login, Instagram galleries, and more. Growave is very easy to install and use despite its extensive functionality.
Growave offers affordable pricing to suit any brand’s growth stage. Such multifunctionality of the app makes it the ultimate platform for online store conversions and sales. It is as much as six times more cost-effective than any of the alternatives on the market. Another highlight of Growave is fast and responsive 24/7 customer support. Undoubtedly, it is the best app for growing Shopify businesses looking to build engagement and increase customer retention.
Loox is a product review app enabling Shopify stores to get customer reviews automatically. It helps Shopify merchants gain credibility and optimize their customer retention and conversion rates. The app features effective email campaigns to gather reviews and a customizable product review display which allows integrating high quality images.
Loox is available in 17 languages, has 24/7 customer support and is GDPR compliant. Loox integrates with Klaviyo, Recart, PushOwl, Google Shopping, Aftership and more. It has an astonishing 4.9 star rating from no less than 6,000 reviews! Pricing starts from $9.99 per month including a 14-day free trial.
Pop up, Email & Exit Pop Ups
The Pop up, Email & Exit Pop Ups app by Poptin lets you increase conversion rates by enabling a quick creation of embedded forms, many different types of pop ups, and more.
The app features a simple-to-use drag and drop editor, advanced targeting options, settings of various rules, A/B testing of pop-ups, and an integration with some of the most popular marketing automation platforms like MailChimp, Zapier, HubSpot, Klaviyo and more. It is GDPR compliant and has an average 4.9 star rating from over 100 reviews. The app offers a free plan while primum plans start from $19 per month.
Yotpo Product Reviews and Photos
Yotpo is an all-in-one eCommerce marketing platform enabling Shopify merchants to increase their sales by optimizing their content. Using the app you can collect reviews, showcase customer content, optimize SEO efforts, build your own community and get insights to allow improved business decisions.
Yotpo offers several premium plans, as well as a free plan which includes auto review request emails, social and moderation tools, and more. The app integrates with Facebook, Instagram, Google, and Klaviyo, and has an average 4.7 star rating from more than 2,500 reviews.
Secomapp: Affiliate Marketing
The Secomapp: Affiliate Marketing app helps businesses of all sizes to optimize their profits and increase customer retention by growing their networks and advertising at no costs.
Among many features, it provides the option to build multiple commission offers to affiliates or influencers, to communicate with them using an in-app chat, and track their performance through numerous channels. The app integrates with PayPal, WordPress, Klaviyo, Bold Subscription and Mailchimp. It has a free plan available while premium plans start at $19.99 per month. The app has an average 4.8 star rating from more than 800 reviews.
Best Shopify Design Apps
Smartzer’s interactive video Shopify App beta allows brands to add a clickable overlay to video content to make it shoppable. Consumers can tap and swipe product hotspots to show information with an ‘Add to Cart’ button to encourage viewers to buy straight from the video.
Smartzer’s live stream shopping feature lets brands sell products in real-time. Viewers can click on products displayed in live stream shopping events to add to their cart or be directed to product pages. The shoppable video experiences can be shared on e-commerce sites, social media and email newsletters.
If you’re selling clothing items, this Shopify app is a must-have. It features a fully customizable Size Chart to help customers make better purchasing decisions as well as a Size Recommender to provide shoppers with instant fit recommendations depending on their age, weight and height. Kiwi Size Chart & Recommender supports all eCommerce platforms and perfectly integrates with Shopify, allowing you to easily add size buttons and charts directly to your product pages.
The app has an excellent 5-star rating from more than 500 reviews. Pricing starts at $6.99 per month with a 14-day free trial. A free plan is available.
PageFly is well known as the most loved page builder app on Shopify, trusted by 90k+ Shopify and Shopify Plus merchants. PageFly is currently ranked #1 in the Page Builder category with 4.9/5 rating from over 4,900 paying customers.
The app allows users to build high-converting pages easily with a simple drag-and-drop system, no coding skills required. PageFly also offers an extensive library of 70+ pre-made templates, pre-built sections and integration with the most powerful Shopify apps; which enables merchants to build beautiful and professional stores with the least effort. Moreover, PageFly provides 24/7 live chat support to all plans, every concern will be answered in just a few minutes.
Promo.com – Promo Video Maker
The Promo Video Maker app lets you optimize your marketing efforts by adding visual components in the shape of eye-catching videos. It automatically pulls existing images from your Shopify profile and creates engaging videos of your choice – whether it’s about specific features or the products you offer. As videos are an integral part of marketing in today’s world, Promo.com makes them accessible to all.
Boost sales and Design – Swipify
The Swipify app for Shopify lets store owners optimize their customers’ shopping experience by shifting to a ‘swipe’ mode, resulting in visitors increasing their time on site as well as increasing the number of products displayed on each page they visit. The app gathers different kinds of data to provide merchants with valuable insights on their products.
Swipify offers a free plan which includes a time-limited launch promotion with up to 1,500 monthly visits, while the pro plan costs $29 per month including a 14-day free trial. The app has an average 5 star rating from 6 reviews.
Mobile App Designer – Drobile
Who doesn’t shop on their mobile? Everyone does. The Drobile app offers an intuitive drag and drop app builder for Shopify stores. It features an easy way to build a mobile app from scratch which can be customized, managed and updated as you go, in real time. More features include adding push notifications, reward programs, payment gateways and more. The app integrates with WeGlot, GoSquared, Apple & Google Pay, iPhone and Android, and more.
Best Productivity Apps for Shopify
ConnectPOS is a leading point-of-sale (POS) app with a rating of 4.8/5 stars on Shopify. It’s an all-in-one solution for retail businesses to grow their store, with features ranging from inventory management, order management, various payment methods supported, etc. More than that, real-time synchronization helps retailers stay up-to-date about the latest change between online stores and the POS system.
In addition, ConnectPOS charges no fee when you use third-party payments (unlike many other Shopify POS apps). You only need to pay directly to third-party providers. ConnectPOS offers 3 pricing plans starting from $39/month per device, a custom plan and a 14-day free trial.
Online & POS Payroll and Tools
The Online & POS Payroll and Tools app is a staff management platform that enables you to review and manage all of your stuff’s administration needs in one place, including payrolls, schedules and tasks.
Using the app you can get notified about where exactly each of your employees have visited at your Shopify dashboard, measure productivity levels of employees, set up custom workflows to efficiently manage projects, and more. The app offers a free plan, while pricing starts from $7.99 per month. It has an average of 4.9-star ratings from over 30 reviews.
The Excelify app will help you manage and organize your entire store’s data, all in one place. Among many features, it includes options to update prices of products, inventory, Alt texts of images, product variants and SEO fields. It allows migration of data from Magento, BigCommerce, WooCommerce and WordPress, and integrates with Amazon, Google Shopping, Google Sheets and Dropbox.
Excelify offers a free plan, while pricing starts from $20 per month. It has a great average 5 star rating from over 240 reviews.
The Shopify app store offers a rich variety of apps to help you boost your store’s performance and make it as profitable as it can be. The almost countless number of categories and apps available might make the process of choosing the right app confusing at first glance, but it doesn’t have to be.
When on the lookout for the best Shopify apps, try to focus on your goals. Make some research and ask yourself what are the key areas needed to be improved or developed in your store. Then, make a list of potential apps (try to keep it short), go over their features, reviews and rankings, and you’re good to go!